Topics: Marketing, Marketing plan, Marketing management Pages: 6 (1058 words) Published: May 3, 2013

Contact No. : 9575666339



• Good business acumen & knowledge of customer insight

• In depth knowledge of Trade Marketing/BTL Activities

• Good Analytical Skills

• PR and effective vendor management

• Proficient in MS Office & Internet tools


Aspire to enhance my abilities through continuous learning, where my experience and expertise can directly impact organization’s productivity and profitability.

• An astute professional with over 10 years work experience of sales and marketing. • Presently designated as DGM – Marketing in Shakti Pumps (I) Ltd, Indore (MP). • Adept in executing marketing plans and other brand promotions with in-depth knowledge of BTL activities like road shows, event promotions, GSB, POS development, OOH media planning and other marketing collaterals. • Sound experience of quality and timely executions of all marketing plans pertaining to revenue. • Strong planning and interpersonal skills. Good understanding of marketing processes and modus operandi.

Shakti Pumps (I) Limited, Indore (MP)
Deputy General Manager - Marketing
23.04.2012 – at present
• Strategic planning including corporate positioning market and competitive analysis, customer segment selection and penetration plan and related product positioning. • Planning of electronic, print media promotion

• Define and direct marketing programs for demand creation, lead generation and interface with sales channel for lead tracking and management. • Oversee product marketing including product launch management, sales training, presentation and competitive analysis and general sales support. • Channel modernization

• Marketing budget planning and implementation as per plan. • Managing Press releases, press conference, corporate photo shoots. • Ensuring the brand saliency and health of brand.
• Planning for consumer offer keeping budget allocation as per corporate guidelines. • BTL planning and execution, developing dealer and consumer engagement programs.

UDCL, Videocon Mobiles Handset Division, Mumbai (Maharashtra, Goa, MP-CG and Gujarat) Trade Marketing Manager – Channel/Trade Marketing
09.08.2010 – 07.04.2012
• Prepare a comprehensive channel marketing strategy and implement through various BTL media, channel engagement programs within stipulated time frame all across west region. • Product placement, channel management, ensuring proper deployment of channel schemes. • Preparation and implementation of marketing plans with budgeting for west region. • Organizing dealers and distributors meet across west region. • Events & promotions, new product launches, and road shows etc. • Trend monitoring, Consumer buying behavior, Customer insight. Competition tracking. • Planning channel/trade sales plan with sales team.

• POP development and ensuring optimal distribution of POP material to reduce cost. • Planning, assigning and deployment of signage’s across the retail base in the zone and maintaining optimal visibility throughout. • Design adaptation, briefing the agency and getting creatives developed as per campaign requirement. Proof reading. • Vendor management, new vendor development & cost effectiveness. • Brand/Retail activations and channel marketing.

Sistema Shyam Teleservices Limited, Bhopal (Madhya Pradesh & CG) Senior Specialist-Trade Marketing
22.06.2009- 06.08.2010 (1 year 1 month)

• Competition Tracking in terms of product offering, marketing budgets, customer acquisition etc. • Network planning with reference to financial aspects. • Product analysis of various telecom prepaid products. • Analysis of customer buying behavior and customer insight towards the various telecom products....
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