Demographics are current statistical characteristics of a population. These types of data are used widely in sociology, public policy, and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location. Demographics changes will significantly affect restaurant design, as aging boomers enter an era of changing physical abilities and their offspring, alternately called the echo generation, become active restaurant customers with their own design preferences. They not just regard on taste of the food, they also regard on environment of restaurant. Furthermore, changing households in Malaysia also can affect the restaurant. Traditionally, Malaysian households’ consists of married couples with a working husband, non-working wife and their children. On the other hand the nontraditional household comprising of working wife households, single parent household and household of multiple adult without live at home are increasing. The traditional household would have their meals at home and the non-traditional one would have it away from home. In light of the changing structure of the households, the growth in ready meals and pre-packaged foods has pushed up spending on food. Thus families are eating out more either at fast-food restaurants as well as traditional restaurants. Income level also is a factor of demographics which can affect the restaurant. For example, high level income will be consume in fine dining, however, lower level income family will be consume at hawker. So, the types of restaurant at an area must depend on the demographics of that area.
Branding is a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Branding is marketing technique that uses messages and designs, such as logos and