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Restaurant Thesis

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Restaurant Thesis
1. INTRODUCTION
Everybody lives for a purpose. Rubaiyat of Omar Khayyam stated that: Oh spend most of what we yet may spend, Before we took into dust descend From dust into dust and from dust into lie, Sans wine, sans song, sans sinner and sans end.
This could have been the reason why Filipinos emerged victorious in the many battles of life they have endured. Life is not always a bed of roses. Along the way are problems that will test people’s courage and determination to move forward. These problems are what make everyone strong and drive our will to strive in order to survive.
The quest for survival calls for the ability of a person to think logically. What will make us good to the community is what we plan and intend to do. We work not only for ourselves but to the many people around us.

i. Name of Company

The Lolo Claros Restaurant’s logo made use of a kalesa as its business. Lolo Claro used it for transporting sacks of rice during his younger years and Mr. Bernie Ilagan dedicated this to his grandfather.

ii. Company History

Mr. Bernie P. Ilagan and his wife, Ahira C. Ilagan resigned from Max’s Restaurant the Philippines in July 1999. They decided to initiate a small eatery in July 30, 2000. Nearly exhausted of their investment, they began to sell Mami Noodles but it did not prosper.

The couple did not give up and decided to invest another business out of the remaining Php 1,500.00. From this amount, they ventured on a business they were familiar with which they called “Claro’s Fried Chicken” to honor Bernie’s grandfather.

It was not easy for the couple to sell fried chicken considering they are just a start –up business. To get the attention of customers, they decided to give free sample of the chicken to selected relatives and to well-known personalities in Maragondon. Mr. Esteron, who happened to be working as secretary at the Municipality of Maragondon was among those who had tasted the chicken. Amazed by its unique taste, the



Bibliography: [BPL2014] Boy P (2014). Lakwatsa.http://boyplakwatsa.com [ENTV2010] Enteng (2010) [IDL2014] Ian (2014) Daleney http://www.here.com [GWT2014] Vein (2014) Loo http://www.munchpunch.com [MBG2014] Mark B.(2014). Gregor https://foursquare.com

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