Responsible Consumption

Topics: Mass media, Mainstream, Popular culture Pages: 3 (1162 words) Published: September 14, 2010
Responsible Consumption
Angela Green, Laytonia Goodman, Ramona Shuman, Robin Boyette SOC/105
Irma J. Davis-Gibson, Ph.D.
August 31, 2010
University of Phoenix

Responsible Consumption
Mass media has been criticized for not practicing high moral and ethical values (Wilson & Wilson, 2001). Electronic media and print media advertise wealth in todays’ society. For example, the media broadcast stories concerning wealthy individuals’ personal lives filled with luxury items. In todays’ society ordinary individuals view wealthy individuals in a different manner because of the mass media. The relationship between media literacy and the responsible consumption of popular culture is unique, because the relationship separates entertainment from reality (Wilson & Wilson, 2001). Possessing wealth and power is something that brings an individual much respect in the music industry. When an individual have a certain amount of money, others will more likely do what he or she wants the individuals to do. For example, at the 2009 BET Awards Jay-Z allegedly ‘Blackballed’ Chris Brown. Jay-Z made a public announcement t that if Chris Brown were allowed to attend the award ceremony then he, Rihanna, nor Beyoncé would attend the awards ceremony. Jay-Z also declined to perform at the awards ceremony. As a result of Jay-Z’s request Chris Brown did not attend the awards ceremony; however Jay-z, Rihanna, and Beyoncé were in attendance. Another example, is at the 2010 BET Awards Chris Brown was permitted to perform and Jay-Z, Rihanna, nor Beyoncé were in attendance at the award ceremony. The two scenarios are two examples of how wealth and power rule the music industry. Rihanna is Jay-Z’s artist, and Jay-Z has more wealth and power than Chris Brown has. Wealth is the value of everything that a person or a family owns, minus any debts. Wealth is also the abundance of a valuable resource or material possessions or the control of such assets. The distribution of wealth...

References: Federal Communications Commission. (2000). General Cable Television Industry and Regulation Information Fact Sheet. Retrieved from
Wilson, J. R., & Wilson, S. R. (2001). Mass media, Mass culture: An introduction (5th ed.). New York: McGraw-Hill.
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