Researh Paper

Topics: Franchising, Franchise, International Franchise Association Pages: 2 (420 words) Published: March 19, 2013
From its humble beginning as the neighbourhood bakeshop, Julie’s Bakeshop has turned into one of inspiring success story. With constant brand mixing and innovation, Julie’s Bakeshop is now on its 30th year in the business of providing quality and freshly baked breads and pastries.

Julie’s Bakeshop History

Diegs and Julia Gandionco established Julie’s Bakeshop in 1981. The couple were able to systematically use effective business strategies to build its name. Julie’s Bakeshop was able to open 10 branches all over Cebu within the span of three years. It was in 1988 when the first branch outside the province of Cebu was opened. After a decade of hardwork and delicious breads, the first franchise was opened in Camiguin. This paved the way for its nationwide expansion in the coming years. Regarded as the most successful neighbourhood bakeshop chain, there are currently over 500 Julies bakeshops all over the country.

Julie’s Company Profile

There are three Julie’s companies: RJ and Sons Enterprises, Julie’s Manufacturing Corporation and Julie’s Franchise Corporation. All of these three companies merged and eventually become Julie’s Franchise Corporation in July of 2003. It has three divisions which include the Supply and Logistics Division, Corporate Shared Services Division and of course the Franchise Division.

Julie’s Bakeshop 30th Anniversary

Under the leadership of Joseph R. Gandionco, Julies Bakeshop is all geared up to intensify the different aspects of operations. First step was to do away with the old-baker moms cartoon face and created a more mature facade for its bakeshop. This is part of the re-branding process to transform the entire look of all the Julie’s Bakeshop branches. It carries a modern look of soft Mediterranean. Product research and development plans are already in the works to come up with additional recipes of bread from the 200 recipes of bread being offered today. But Julie’s will keep the prices at an affordable level...
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