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Research Topic
Research Topic: The effect of advertising to the sales of a mid-class restaurant
Research Question: How will advertising affect the sales in a mid-class restaurant?
1. Does Current Advertising Cause Future Sales? Evidence from the Direct Mail Industry http://ebusiness.mit.edu/research/papers/222_Brynjolfsson_Advertising_Future_Sales.pdf 2. The Impact of Advertising on Sales Volume of a Product http://www.theseus.fi/bitstream/handle/10024/34928/Adekoya_Olusola.pdf.pdf 3. Does Retail Advertising Work? http://competitionpolicy.ac.uk/documents/107435/107587/ccp_11_9.pdf 4. The Effect of Competitive Advertising Interference on Sales for Packaged Goods http://bschool.nus.edu/departments/marketing/papers%20for%20seminars/andre's%20pape.pdf 5. Sales and Advertisement Relationship for Selected Companies Operating in India: A Panel Data Analysis http://www.iiuedu.eu/press/journals/sds/sds1_july_2008/08_SECC_04.pdf 6. Fast-Food Restaurant Advertising on Television and Its Influence on Childhood Obesity https://www.aeaweb.org/annual_mtg_papers/2007/0106_1015_2004.pdf 7. The impact of sales promotion on organization effectiveness in Nigerian manufacturing industry http://universalresearchjournals.org/ujmbr/pdf/2012/October/Williams%20et%20al.pdf 8. Impact of Sales Promotion Tools on Consumer’s Purchase Decision towards White Good (Refrigerator) at Durg and Bhilai Region of CG, India http://www.isca.in/IJMS/Archive/v2/i7/2.ISCA-RJMS-2013-057.pdf 9. The Affect Of Sales Promotion On Consumer Interest To Purchase In IKCO Automotive Company http://www.scientificpapers.org/wp-content/files/1140_Shahriar_Ansari_Chaharsoughi_-The_affect_of_sales__promotion_on_consumer_interest_to_purchase_In__IKCO_automutive__company.pdf 10. Review the Impact of Advertising and Sale Promotion on Brand Equity http://jbsq.org/wp-content/uploads/2012/09/JBSQ_Sept2012-5.pdf 11. understanding the effect of digital signage on sales and promotions
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