Research Proposal for Research Method Final
TABLE OF CONTENTS
Table of Contents……………………………………………………………………..1
1. Dissertation Title………………………………………………….…………...…..3
2. Introduction ……………………………………………………………………….3
2.1 Introduction to Dissertation………………………………………………….....3
2.2 Research Questions…………………………………………………………….4
2.3 Research Objectives…………...……….………………………………………4
3. Literature Review …………………………………………………………………5 3.1 Online Shopping in China………………………………………………………5 3.2 Concept of E-service Quality…………………………………………………...5 3.3 Dimensions of E-service Quality……………………………………………….5
4. Research Model……………………………………………………………............6 4.1 Website Design…………………………………………………………………7 4.2 Easy of Use……………………………………………………………………. 7 4.3 Responsiveness…………………………………………………………………8 4.4 Reliability……………………………………………………………………….8 4.5 Security………………………………………………………………………....9 4.6 Trust…………………………………………………………………………….9
5. Research Methods…………………………………………………………………9 5.1 Qualitative Research………………………………………………………….9 5.2 Quantitative Research……………………………………………………….10 5.3 Proposed Research Method…………………………………………………10
6. Collection of Data……………………………………………………...................10 6.1 Secondary Data……………………………………………………………..10 6.2 Primary Data…………………………………………………………….….10 6.2.1 Sample Size of Primary Data…………………………………………11
7. Method of Data Analysis…………………………………………………………11
8. Presentation of Dissertation……………………………………………………...11
9. Ethical Issues……………………………………………………………………..12
10. Timetable………………………………………………………………………...13
11. Resourses
References…………………………………………………………………………...14
1. Dissertation Title:
A study of factors influencing customer perceived E-service quality in online shopping
2. Introduction
2.1 Introduction to Dissertation
Nowadays, with the rapid development of information and communication technology Internet has been played an important role in people’s life and regarded as
Table of Contents……………………………………………………………………..1
1. Dissertation Title………………………………………………….…………...…..3
2. Introduction ……………………………………………………………………….3
2.1 Introduction to Dissertation………………………………………………….....3
2.2 Research Questions…………………………………………………………….4
2.3 Research Objectives…………...……….………………………………………4
3. Literature Review …………………………………………………………………5 3.1 Online Shopping in China………………………………………………………5 3.2 Concept of E-service Quality…………………………………………………...5 3.3 Dimensions of E-service Quality……………………………………………….5
4. Research Model……………………………………………………………............6 4.1 Website Design…………………………………………………………………7 4.2 Easy of Use……………………………………………………………………. 7 4.3 Responsiveness…………………………………………………………………8 4.4 Reliability……………………………………………………………………….8 4.5 Security………………………………………………………………………....9 4.6 Trust…………………………………………………………………………….9
5. Research Methods…………………………………………………………………9 5.1 Qualitative Research………………………………………………………….9 5.2 Quantitative Research……………………………………………………….10 5.3 Proposed Research Method…………………………………………………10
6. Collection of Data……………………………………………………...................10 6.1 Secondary Data……………………………………………………………..10 6.2 Primary Data…………………………………………………………….….10 6.2.1 Sample Size of Primary Data…………………………………………11
7. Method of Data Analysis…………………………………………………………11
8. Presentation of Dissertation……………………………………………………...11
9. Ethical Issues……………………………………………………………………..12
10. Timetable………………………………………………………………………...13
11. Resourses
References…………………………………………………………………………...14
1. Dissertation Title:
A study of factors influencing customer perceived E-service quality in online shopping
2. Introduction
2.1 Introduction to Dissertation
Nowadays, with the rapid development of information and communication technology Internet has been played an important role in people’s life and regarded as