Research Proposal - Consumers and Advertising
Research Proposal – BC2001
Is there a relationship between advertising and the effect it has on consumer’s purchasing decisions?
Introduction
The proposed research that will be conducted will be based on the impact advertising has with consumer’s behaviour. Advertising impacts everyone all the time and is constantly reminding consumers of their brands and the message that they are trying to portray. With the constant increase of competitive products, organisations have adopted many advertising strategies to benchmark against their competition and to attract a wider consumer audience to their products. Advertisements are used to capture consumers attention and make them want to purchase their products or interpret a specific message. The idea behind the research question is to see how advertisements affect consumers purchasing decisions and to see whether the advertisements have been structured to embrace customer loyalty. Advertising is used to attract consumers to the product and want them to purchase, while many other marketing techniques are used to drive the product towards the consumer. Advertising has been used to create a personality for a brand, being able to communicate on a common level with consumers. Many consumers believe that they are unaffected by advertisements, by pursuing this project, advertising will reveal how well it affects consumers purchasing decisions.
Research Aims
The aim of this research is to investigate how different platforms of advertising can cause an effect on consumer behaviour to their brand. Below are the aims of the advertisements that will be explored. * The advertising platforms and media * Advertisements and their life-span * Consumers characterisations and their market * Consumers wants and needs * Consumers reactions with relation to promotional advertisements that occur * The concluding influence that affects consumers purchasing decisions
Research Objectives 1. Analysis the different
Is there a relationship between advertising and the effect it has on consumer’s purchasing decisions?
Introduction
The proposed research that will be conducted will be based on the impact advertising has with consumer’s behaviour. Advertising impacts everyone all the time and is constantly reminding consumers of their brands and the message that they are trying to portray. With the constant increase of competitive products, organisations have adopted many advertising strategies to benchmark against their competition and to attract a wider consumer audience to their products. Advertisements are used to capture consumers attention and make them want to purchase their products or interpret a specific message. The idea behind the research question is to see how advertisements affect consumers purchasing decisions and to see whether the advertisements have been structured to embrace customer loyalty. Advertising is used to attract consumers to the product and want them to purchase, while many other marketing techniques are used to drive the product towards the consumer. Advertising has been used to create a personality for a brand, being able to communicate on a common level with consumers. Many consumers believe that they are unaffected by advertisements, by pursuing this project, advertising will reveal how well it affects consumers purchasing decisions.
Research Aims
The aim of this research is to investigate how different platforms of advertising can cause an effect on consumer behaviour to their brand. Below are the aims of the advertisements that will be explored. * The advertising platforms and media * Advertisements and their life-span * Consumers characterisations and their market * Consumers wants and needs * Consumers reactions with relation to promotional advertisements that occur * The concluding influence that affects consumers purchasing decisions
Research Objectives 1. Analysis the different