EXPANSION OF MARKET SHARE OF BERGER PAINTS
INDIA PVT LTD THROUGH ADC (ALTERNATIVE DIRECT CHANNEL)
Prof. Juhi Shah
MAYANK GANDHI(NR 12046)
MURALI MURTY (NR )
Affiliated to Gujarat Technological University
N.R. INSTITUTE OF BUSINESS ADMINISTRATION
1. TITLE OF THE PROJECT: * EXPANSION OF MARKET SHARE OF BERGER PAINTS INDIA LTD THROUGH ALTERNATIVE DIRECT CHANNELS
2. STATEMENT PROBLEM:
To Study the behavior of the alternate dealer channels like Cement dealers, Hardware & Sanitary ware dealers, Tiles dealers and Building materials suppliers and try to convince them for taking the Authorized dealership of the Berger Paints India Ltd and expanding their business with Berger Paints India Ltd.
3. SCOPE OF THE STUDY:
* To get to know about the alternate dealer channels’ perception about paints industry. * To analyze the fundamental strength of various companies in the paint industry with the help of different measures. * To identify the market leader among whole paints industry & what kind of strategies they used to attract their customers. * To gather the information related to alternate dealer channels. * To know about how the alternate dealer channel industry works. * To provide the brief idea of the paints industry to ADCs & to influence them for expanding their business with it. * To identify the factors that affects the decisions of ADCs towards expanding their business with paints industry.
6. RESEARCH METHODOLOGY: * Data can be collected through primary and secondary data sources.
( i ) Primary source: Primary data had been collected by approaching cement, hardware, paint & plywood dealers and obtaining information through questionnaire and through interaction with the respective owners.