Research Proposal

Topics: Pizza Hut, Pizza delivery, New Zealand Pages: 3 (616 words) Published: June 25, 2013
44THE MOST PREFERRED PIZZA COMPANY IN AUCKLAND CBD (PIZZA HUT AND DOMINOS PIZZA): A COMPARATIVE STUDY

1. Introduction

The first New Zealand Pizza Hut restaurant opened in New Lynn (Auckland) in September 1974. Currently there are over 80 Pizza Hut stores throughout New Zealand – made up of dine-in restaurants and our delivery and takeout ‘delco’ stores. Nearly everyone anywhere can enjoy a Pizza Hut pizza. Pizza Hut constantly on the lookout for ways to improve our customer service -that means fine tuning this website, our and keeping our incredibly motivated team members up to date with the latest customer service trends. Pizza Hut in New Zealand stands for serving the best quality pizzas in New Zealand. To do this Pizza Hut constantly looking at new products which they developed for Kiwis, or delicious dishes that may have been hugely successful overseas and which we know will appeal to discerning New Zealanders. It’s all about quality, taste and excitement – and key to that is ‘fresh’. All Pizza Hut dough is made fresh in store daily .All ingredients are sourced from quality suppliers who must meet our stringent standards of excellence. And all pizzas and other yummy sides are made to order and under strict guidelines. Domino's Pizza Enterprises Ltd (Domino's Pizza) is the second largest pizza chain in New Zealand in terms of both network store numbers and network sales. It is also the largest franchisee for the Domino's Pizza brand in the world. Domino's Pizza holds the exclusive master franchise rights for the Domino's brand and network in Australia, New Zealand, France, Belgium, the Netherlands and the Principality of Monaco. The Domino's brand is owned by Domino's Pizza, Inc, a listed US company. Domino's Pizza Enterprises now extend across five countries, with more than 900 stores employing approximately 21,000 people and making more than 60 million pizzas a year.

This research aims to determine which pizza company is mostly preferred by...
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