Research Proposal

Topics: Hotel, Research, Hotels, Motel, Manila / Pages: 4 (849 words) / Published: Jan 25th, 2013
Lyceum of the Philippines University
College of International Tourism and Hospitality Management

RESEARCH PROPOSAL

1.0 Working/Title A STUDY OF THE CUSTOMER’S SATISFACTION ON BAYLEAF HOTEL | 2.0 Name of Proponents Gumapac, Ronavelle N. Macaya, Mary Grace F. Bautista, Mary Joy S. | 2.1 College/Department College of International Hospitality Management | 3.0 Statement of the Problems/Objectives of the Study These questions will enable the researchers to have a clear understanding on the customer’s satisfaction on Bayleaf Hotel. 4.1 Profile of the Respondents a. Age b. Nationality c. Gender d. Status (Student, Tourist, Employee, Employer) 4.2 What are the positive and negative feedbacks of the customers of Bayleaf hotel. 4.3 In what ways can Bayleaf Hotel improve more on their negative side.Objectives of the Study The general objective of this research is to study the customer’s satisfaction on Bayleaf Hotel. The specific objectives are as followings: 1. To study the levels of customers satisfaction on hotel services such as overall services in Bayleaf Hotel, Front Desk, Housekeeping, Spa, Recreation and Food and Beverage. 2. To test hypotheses on the differences in demographic characteristics such as age, nationality, purpose of travel and hotel selection, affect the differences in customer’s satisfaction. 3. To suggest the guidelines in improving the services of Bayleaf Hotel. 4.0 Background of the Study The study is all about the study of the customer’s satisfaction on Bayleaf Hotel. Bayleaf Hotel is located at Muralla corner Victoria streets Intramuros, Manila. Customer demands and alterations are altering in today’s world, in the hotel industry and many companies have lost track of the true needs and wants of their customers. Customer satisfaction on service has obsessed in mind for long time. Today’s industry strategy to win customer satisfaction through hotel service is very



References: | Php 15.25 | Print(Title and Chapter 1,2, & 3) | Php 48.00 | Book (Research method and Thesis Writing) | Php 300.00/ Php 75.00 each | 10.0 Profile of ResearchersNAME: Gumapac, Ronavelle N.ADDRESS: St. Raymond Homes Calendola, San Pedro, LagunaRELIGION: Roman CatholicBIRTHDAY: November 8, 1993EMAIL ADDRESS: rngumapac@yahoo.com YEAR/COURSE: 3rd year/BSITTMCONTACT NO.: 09352390570NAME: Macaya, Mary Grace F.ADDRESS: B5 L6 Sugartown Subd. Batasan Hills, Quezon CityRELIGION: Roman CatholicBIRTHDAY: March 21, 1994EMAIL ADDRESS: gracemacaya21@yahoo.comYEAR/COURSE: 3rd year/BSITTMCONTACT NO.: 0927-941-1627NAME: Mary Joy S. BautistaADDRESS: Sta.cruz Compound Congress Village, Novaliches, Caloocan cityRELIGION: CatholicBIRTHDAY: August 1, 1993EMAIL ADDRESS: Mjhoy_bautista@yahoo.com YEAR/COURSE: 3rd year / BSITTMCONTACT NO.: 09296643607 | Proposal Evaluation Rating: ______________________ Endorsed By: Evaluated By: Evaluated By: Dr. Besana Research Adviser Research Panelist Research Panelist

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