Research Project
Research Proposal
Investigating the challenges and opportunities of Ben TreCoconut
Candy and suggesting applicable strategies for future development of Dong A Company-Owner of Ben Tre brand
August 2012
1. Introduction
This research is conducted in a short time, so obviously it will have limitations.
The research actually focus on evaluating, collecting data and information about how prices of coconut influence on Ben Tre Coconut Candy and also on Ben Tre people. Besides, the elements such as source of materials, quality of coconuts, quantity will also be considered.
The researcher is particularly interested in how company can transfer challenges to opportunities. In business, company needs to maximize profit, but it also must make sure the development can be maintained sustainably. Using analysis techniques the researcher wants to point out what company needs to do and what strategies can help company.
The researcher chose to study this topic because he is aware of the importance of sustainable development when Ben Tre province wants to maintain and develop this traditional products.
1.1 Research background
General information a bout product/service linked to RESEARCH
According to the Official Site of Ben Tre province (2012), it currently has over one hundred coconut candy enterprises, making up thirty percent of local enterprises. Altogether, they churn out (produce much more and not focus on quality) about 15,000 tons of products a year and dominate the local market compared to other provinces.
Research Proposal-Prepared by DN
Page 10
August 2012
General Introduction about Market of designated products/service
In domestic market, coconut candy of Ben Tre is sold in provinces and cities all over the country and it is also exported to other countries includes Asian countries, China, Australia, Europe and North America.
Market of the designated organization in research
Ben Tre Coconut Candy is a well-known
Investigating the challenges and opportunities of Ben TreCoconut
Candy and suggesting applicable strategies for future development of Dong A Company-Owner of Ben Tre brand
August 2012
1. Introduction
This research is conducted in a short time, so obviously it will have limitations.
The research actually focus on evaluating, collecting data and information about how prices of coconut influence on Ben Tre Coconut Candy and also on Ben Tre people. Besides, the elements such as source of materials, quality of coconuts, quantity will also be considered.
The researcher is particularly interested in how company can transfer challenges to opportunities. In business, company needs to maximize profit, but it also must make sure the development can be maintained sustainably. Using analysis techniques the researcher wants to point out what company needs to do and what strategies can help company.
The researcher chose to study this topic because he is aware of the importance of sustainable development when Ben Tre province wants to maintain and develop this traditional products.
1.1 Research background
General information a bout product/service linked to RESEARCH
According to the Official Site of Ben Tre province (2012), it currently has over one hundred coconut candy enterprises, making up thirty percent of local enterprises. Altogether, they churn out (produce much more and not focus on quality) about 15,000 tons of products a year and dominate the local market compared to other provinces.
Research Proposal-Prepared by DN
Page 10
August 2012
General Introduction about Market of designated products/service
In domestic market, coconut candy of Ben Tre is sold in provinces and cities all over the country and it is also exported to other countries includes Asian countries, China, Australia, Europe and North America.
Market of the designated organization in research
Ben Tre Coconut Candy is a well-known
References: Edexel HNC & HND Business. (2010), Research Project, 1st ed., London: BPP Professional Education Bell, J. (1999) Doing Your Research Project. (3rded.) Buckingham: Open University Press. Brown, S, McDowell, L, Race, P (1995) Don E Hawkins and Mothersbaugh (2007), Customer Behavior, McGraw-Hill/lrwin publisher. Lars Perner, Ph.d, 2011, Consumer Behavior:The Psychology Of Marketing, Marshall school of Business, University of Southern California, [online], Mind Tools,Porter’s Five Forces, viewed 17 August 2012, [online], Needham, Dave (1996) Saunders, M., Lewis, P. and Thornhill, A. (2000) Research Methods for Business Students (2rd ed.) Harlow: Financial Time Prentice Hall