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Introduction
(www.telecom.co.nz n.d.) Telecom Corporation of New Zealand Limited (Telecom) was formed in 1987 out of the telecommunications division of the New Zealand Post Office, a government department. In 1990 Telecom became one of the first telecoms in the world to be fully privatized.
On 30 November 2011, Telecom demerged into two entirely separate, publicly listed companies; a retail services provider (Telecom) and a network services operator (Chorus). Structural separation of Telecom 's retail business from the business that owns and operates the Fibre-To-The-Premise (FTTP) network was a pre-requisite for participation in the Government 's Ultra-Fast Broadband scheme (UFB).
Today, Telecom has a significant level of operational scale within the New Zealand telecommunications market, with assets including; the PSTN network equipment for fixed line calling; the XT 3G mobile network; national backhaul networks; a 50% ownership interest in the Southern Cross international cable; and one of Australia 's most extensive fixed IP networks.
Telecom provides fixed, mobile and IT products and services to consumer, small and medium-sized enterprise (SME), corporate, enterprise and wholesale customer segments with:
Over 1 million fixed line residential and SME customers in New Zealand;
Over 2 million mobile connections (consumer and business) in New Zealand;
Over 800,000 fixed and mobile internet and broadband customers in New Zealand;
Over 3,000 business clients across Australasia using Gen-i 's ICT services.
Telecom business units
Telecom Retail is responsible for providing fixed line, mobile and internet services to consumer, small/medium business and the wholesale markets.
Gen-i provides converged technology and telecommunications solutions for Telecom 's business customers across New Zealand and Australia.
Telecom New Zealand International carries over two percent of global voice traffic, with over 200 voice



Bibliography: "Elements of Macro-Enivornment and its impact." http://www.academia.edu/. October 2010. http://www.academia.edu/721893/Elements_of_Macro-Environment_and_its_impact. Principles of Marketing. http://www.zeepedia.com/read.php?marketing_macro_environment_demographic_environment_cultural_environment_principles_of_marketing&b=39&c=10. SILVIA KLINČEKOVÁ – JARMILA ŠALGOVIČOVÁ. "THE ROLE OF MARKETING AUDIT AND VALUE OF INFORMATION." http://www.ijier.net/. 2014. http://www.ijier.net/assets/ijier.net-vol-2-no-1-manuscript-no-2.pdf. "The marketing environment." http://www.uk.sagepub.com. http://www.uk.sagepub.com/upm-data/58888_blythe_pandp_chapter_2_the_marketing_environment.pdf. www.telecom.co.nz. https://www.telecom.co.nz/content/0,8748,200633-1548,00.html.

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