Class: BTEC- 15/16
Lecturer 's Name: Mr Winston Lye
Submitted by: Chen Rui Jing
Table of Content Project Report A: Research Project Proposal 2 a. My search topics. 2 b. Introduction to the chosen survey research interests, with relevant context on marketing or consumer behavior and background of companies & products. 3 c. My project research objectives. 7 d. Description of the research methodologies relevant to my research design 7 e. My research planning and scheduling 8 f. My survey questionnaire design with an outline of my research process 8 g. References 10 Project Report B: Conduct field survey, data collection/ collation & analysis 11 My survey data collation, graphic representation and descriptive statistics 11 Project Report C: Interpret and evaluate survey research result for findings and make suggestions for weaknesses 18 a. Making analysis with my graphs leading to research findings 18 b. My evaluation of survey research and summary for findings 19 c. My recommendation for future research, with criticism and comment on my research process and findings 19 References 20
Project Report A: Research Project Proposal
My search topics.
The concept of "buying behavior" is of prime importance in marketing and has evolved over the years. It is important to understand consumer buying behavior as it plays a vital role in crating an impact on purchase of products. The human wants are unlimited and always expect more and more. Mobile handsets are no exception to this behavior. This lead to constant modiﬁcations of mobile handsets and today we see a new model coming into the market practically every month.
In this research study our ﬁndings gave us thorough insights of consumer buying behavior of mobile handsets by conducting survey research with 100 BTEC students in Dimensions International College. I
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