Research Project

Topics: Brand, Mobile phone, IPhone, Smartphone, Brand management, Research / Pages: 15 (3653 words) / Published: Mar 12th, 2013
BTEC HIGHER NATIONAL DIPLOMA
IN BUSINESS

Research Project

Assignment: RP-QCF

Class: BTEC- 15/16
Lecturer 's Name: Mr Winston Lye
Submitted by: Chen Rui Jing
Date: 11/03/13

Table of Content Project Report A: Research Project Proposal 2 a. My search topics. 2 b. Introduction to the chosen survey research interests, with relevant context on marketing or consumer behavior and background of companies & products. 3 c. My project research objectives. 7 d. Description of the research methodologies relevant to my research design 7 e. My research planning and scheduling 8 f. My survey questionnaire design with an outline of my research process 8 g. References 10 Project Report B: Conduct field survey, data collection/ collation & analysis 11 My survey data collation, graphic representation and descriptive statistics 11 Project Report C: Interpret and evaluate survey research result for findings and make suggestions for weaknesses 18 a. Making analysis with my graphs leading to research findings 18 b. My evaluation of survey research and summary for findings 19 c. My recommendation for future research, with criticism and comment on my research process and findings 19 References 20

Project Report A: Research Project Proposal
My search topics.
The concept of "buying behavior" is of prime importance in marketing and has evolved over the years. It is important to understand consumer buying behavior as it plays a vital role in crating an impact on purchase of products. The human wants are unlimited and always expect more and more. Mobile handsets are no exception to this behavior. This lead to constant modifications of mobile handsets and today we see a new model coming into the market practically every month.
In this research study our findings gave us thorough insights of consumer buying behavior of mobile handsets by conducting survey research with 100 BTEC students in Dimensions International College. I



References: [1] Germany. Bryman A. & Bell E (2011). Business Research Methods, Oxford University Press, Third Edition, New York. [2] Cassavoy, L. (2012). About.com Need know Accomplish. Retrieved 04 23, 2012, from http://cellphones.about.com/od/smartphonebasics/a/what_is_smart.htm. [3] Cush, J. (2010, November 11). Bright hand, Smartphone News & Reviews. Retrieved March 29, 2012, from http://www.brighthand.com/default.asp?newsID=16311&news=Samsung+Brand+Keys+Customer+Loyalty+Engagement+Index. [4] Davis, J. A. (2010). Competitive Success- How Branding Adds Value. Chichester, UK: John Wiley & Sons. [5] Famous logos [6] Fee logo Services. (2006). Retrieved 03 14, 2012, from http://www.freelogoservices.com/articles/apple_logo.htm. [7] Fisher C. (2007), Researching and Writing a dissertation, A guild Book For Business Student, Second Edition, Prentice Hall. [8] Knapman, S. (2012, April 23). PRWeek. Retrieved 06 20, 2012, from http://www.prweek.com/uk/research/1127888/rise-smartphones-means-brands/. [9] Mackenzie, R. (2011, April). Quora. Retrieved 06 20, 2012, from http://www.quora.com/Rob-Mackenzie/Posts/How-consumers-with-smartphones-will-impact-theretail-experience [10] Mallik, S. (2009). Brand Management. Jaipur: Book Enclave. Malhotra, N. K. (2007). Marketing Research and Applied Orientation. New Jersey: Pearson Prentice Hall. [11] Marketing Minds. (2012). Retrieved March 13, 2012, from http://www.marketingminds.com.au/branding/apple_branding_strategy.html. [12] News, C. (2008, March 31). CBC news. Retrieved 03 14, 2012, from http://www.cbc.ca/news/story/2008/03/31/brand-survey.html. [13] Perez, S. (2012, 01 27). TechCrunch. Retrieved 04 24, 2012, from http://techcrunch.com/2012/01/27/apple-overtakes-samsung-as-worlds-largest-smartphonevendor/. [14] Phones Review. (2012, March 27). Retrieved March 29, 2012, from http://www.phonesreview.co.uk/2012/03/27/voting-hype-for-iphone-5-or-samsung-galaxy-s3/. [15] Pomoni, C. (2010, Jun 27). Bukisa. Retrieved 03 14, 2012, from http://www.bukisa.com/articles/308684_the-importance-of-building-brand-awareness.

You May Also Find These Documents Helpful

  • Research Project
  • Research Project
  • Research Project
  • Research Project
  • Research Project
  • Research Project
  • Research Project
  • Research project
  • Research Project
  • Research Project