research paper on cultural and diversity issues in remember the titans
1) Children now spend $_____40billion___________ of their own money and influence another $___________700billion____ in spending annually – roughly the equivalent of the combined economies of the world’s 115 poorest countries.
2) Corporate marketers have studied the shopping behavior of kids, including the so-called _____nag factor_____ to help maximize the number of times children ask their parents for a product.
3) Because kids are now multi-tasking with media – simultaneously surfing the web, watching television, listening to their iPods, etc. – they are bombarded with over __________over 3k _____ commercial messages every day.
4) In what the industry calls a __________early bombardment________________ strategy, marketers want to get to children early, often, and in as many places as they can – not just to sell them products and services, but to turn them into life-long consumers.
The Floodgates Open:
1) In what year was children’s television programing completely deregulated? __________1984_______
2) What was the result of deregulation? Marketing companies went up remarkably. Kids consumers went up from 4% to 35% and companies advertised to kids a lot more and they made shows solely to sell toys
3) In the two decades prior to deregulation, kid’s consumer spending increased at a modest rate of roughly __4___% per year. Since deregulation, it has grown a remarkable __35____% every year.
By Any Means Necessary:
1) Beyond advertising specific products, marketers try to win kids’ loyalty by injecting brands into the very fabric of their ______everyday________ lives. Taking advantage of powerful _____touchstone_____ attachment children have to their favorite characters, leveraging the stability and continuity and sense of belonging they get from these characters to make money.
2) Given that some _______1 in 4 or 5.3 million__________ kids between the ages of 8 and 12 now have cell phones, this too has become a prime mechanism for marketers looking
2) Corporate marketers have studied the shopping behavior of kids, including the so-called _____nag factor_____ to help maximize the number of times children ask their parents for a product.
3) Because kids are now multi-tasking with media – simultaneously surfing the web, watching television, listening to their iPods, etc. – they are bombarded with over __________over 3k _____ commercial messages every day.
4) In what the industry calls a __________early bombardment________________ strategy, marketers want to get to children early, often, and in as many places as they can – not just to sell them products and services, but to turn them into life-long consumers.
The Floodgates Open:
1) In what year was children’s television programing completely deregulated? __________1984_______
2) What was the result of deregulation? Marketing companies went up remarkably. Kids consumers went up from 4% to 35% and companies advertised to kids a lot more and they made shows solely to sell toys
3) In the two decades prior to deregulation, kid’s consumer spending increased at a modest rate of roughly __4___% per year. Since deregulation, it has grown a remarkable __35____% every year.
By Any Means Necessary:
1) Beyond advertising specific products, marketers try to win kids’ loyalty by injecting brands into the very fabric of their ______everyday________ lives. Taking advantage of powerful _____touchstone_____ attachment children have to their favorite characters, leveraging the stability and continuity and sense of belonging they get from these characters to make money.
2) Given that some _______1 in 4 or 5.3 million__________ kids between the ages of 8 and 12 now have cell phones, this too has become a prime mechanism for marketers looking