Research Paper-Cart

Topics: Revenue, Clothing, Marketing Pages: 3 (880 words) Published: February 26, 2013
Carter's, Inc.
|The Proscenium, | | |1170 Peachtree St. Ne, Ste. 900 |Phone: 404-745-2700 | |Atlanta, GA | Fax: 404-892-0968 | | | |

Mergers and Acquisitions
Carter's extended its reach northward into Canada and added an international segment to its business as a result of the company's 2011 $98 million purchase of Bonnie Togs, a Canadian specialty retailer of children's apparel and accessories. Bonnie Togs had been Carter's principal licensee in Canada since 2007. Operations

Effective October 2011 the company operates its business through five segments: Carter's wholesale, Carter's retail, OshKosh retail, OshKosh wholesale, and international. Following its Bonnie Togs purchase, Carter's realigned its reportable segments to include a new international segment to house its Canadian operations, existing international wholesale business, and royalty income from its international licensees.  Financial Analysis

During and since the economic downturn Carter's revenues have steadily climbed. The company's 2011 net revenue rose more than 20% (or $2.1 billion) compared to 2010. Carter's contributes the noteworthy increase to a 13% boost in wholesale sales in the US due to an 8% increase in units shipped and a 5% increase in price per unit in 2011 vs. 2010. Additionally, the company logged a nearly 23% increase in retail sales in 2011 thanks to higher sales from new store openings, online sales, and comparable store sales. During the same reporting period, net income decreased some 22% for the manufacturer, attributed to a 15% increase in selling, general, and administrative (SG&A) expenses, including its purchase of Bonnie Togs. The company's bodysuits, pajamas, blanket sleepers, newborn gowns, bibs, towels, washcloths, and...
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