Research Paper
A
PROJECT REPORT ON
“A Study on Competitive analysis & Marketing mix of “Pure it” (HUL)”
[pic]
MASTER OF BUSINESS ADMINSTRATION (MBA)
GUIDED BY:- SUBMITTED BY:- Ms. Taru Baswan Praveen Kishore Faculty, DIAS MBA IV Sem.
[pic]
DELHI INSTITUTE OF ADVANCED STUDIES
SECTOR-25, ROHINI, NEW DELHI-110085
SESSION 2009-11
DECLARATION
I, Praveen Kishore, declare that the project report entitled “A Study on Competitive analysis & Marketing mix of “Pure it” (HUL)” written and submitted by me to DELHI INSTITUTE OF ADVANCED STUDIES in partial fulfillment of the requirement for the degree of MBA is a confide piece of original work.
I further declare that this project work has not been submitted to any other university for the award of any other degree, diploma, and equipment courses.
Praveen Kishore M.B.A (IVth Sem) Roll No:- 10812303909
ACKNOWLEDGEMENT
It gives me immense pleasure in presenting this project. I take the opportunity to express my gratitude to all of them who in some or other way helped me to accomplish this challenging project. No amount of written expression is sufficient to show my deepest sense of gratitude to them.
I express my thanks to Ms. Taru Baswan, faculty (DIAS) for all the valuable support and guidance throughout and successful completion of this report.
Finally, I am very thankful to my family, relatives and friends who supported me to undertake and complete this report successfully.
Place: New Delhi Date:
EXECUTIVE SUMMARY
To reach the zenith alone, attempt is proved to be failure most of the times. Although today’s business practices have evolved out of the past but there are complex practices, which are followed.
PROJECT REPORT ON
“A Study on Competitive analysis & Marketing mix of “Pure it” (HUL)”
[pic]
MASTER OF BUSINESS ADMINSTRATION (MBA)
GUIDED BY:- SUBMITTED BY:- Ms. Taru Baswan Praveen Kishore Faculty, DIAS MBA IV Sem.
[pic]
DELHI INSTITUTE OF ADVANCED STUDIES
SECTOR-25, ROHINI, NEW DELHI-110085
SESSION 2009-11
DECLARATION
I, Praveen Kishore, declare that the project report entitled “A Study on Competitive analysis & Marketing mix of “Pure it” (HUL)” written and submitted by me to DELHI INSTITUTE OF ADVANCED STUDIES in partial fulfillment of the requirement for the degree of MBA is a confide piece of original work.
I further declare that this project work has not been submitted to any other university for the award of any other degree, diploma, and equipment courses.
Praveen Kishore M.B.A (IVth Sem) Roll No:- 10812303909
ACKNOWLEDGEMENT
It gives me immense pleasure in presenting this project. I take the opportunity to express my gratitude to all of them who in some or other way helped me to accomplish this challenging project. No amount of written expression is sufficient to show my deepest sense of gratitude to them.
I express my thanks to Ms. Taru Baswan, faculty (DIAS) for all the valuable support and guidance throughout and successful completion of this report.
Finally, I am very thankful to my family, relatives and friends who supported me to undertake and complete this report successfully.
Place: New Delhi Date:
EXECUTIVE SUMMARY
To reach the zenith alone, attempt is proved to be failure most of the times. Although today’s business practices have evolved out of the past but there are complex practices, which are followed.
Bibliography: Kotler Phillip, Marketing Management , Tata Mcgraw Hill publishing House Ltd , 2008 Kothari C R , Marketing Research , S Chand Publishing House, 2005