Research on Dell

Topics: Dell, Marketing, Strategic management Pages: 15 (5614 words) Published: June 19, 2013
BUSINESS ANALYSIS
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3 Sides based on Dell Inc.

Essay 1 : Introduction to Dell 3 Parts - Look at the Business Model in Particular (Is it fit for purpose?) – Then the Ecosystem – The Modularization and mention licensing Look the Paradigm of Dell Conclusion

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Essay 2 :
Look at the Core Competence of Dell What part has the Ecosystem played in Dell’s growth? What is happening now? KPI’s Conclusion

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Written By SiraJemmy

REF OF GROUP MEMBERS’: TABLE 1 : 5 C’s SITUATION ANALYSIS Factors Dell Company: Resources 1.4 Licensing, Distribution channel, Supply • Intellectual property, Human resources, Patent, Competences Brand acuity1 chain management 24 25 Techno structure • Just-in-Time; CRM; Engineer R&D, Acquisition 1.5 Strong Product Portfolio; Robust R&D Infrastructure 1.3 Dell support system, Switching cost, Barrier to Capabilities26 Strengths entry23 1.6 Limited Liquidity; Litigations 26 Weakness Competition: Lenovo 27 HP 28 Acer29 Resources 1.7 Support & deployment 1.12 Industry leading network storage 1.16 Multi brand equity Competence services 1.13 Comprehensive software solution 1.17 Patent licenses agreement Techno structure 1.8 Powerful productivity 1.14 Transformation & integration 1.18 Cloud service, interface Strengths service 1.19 Strong market position 1.9 Strong strategic execution weakness 1.10 Global Supply Chain 1.15 Inorganic growth strategy 1.20 Weak operational 1.11 Based on Network 1.16 Weak performance in finance performance Customers 1.21 Large Enterprise, Public, Small and Medium Business, and Consumer 21 1.22 Marketing strategy based on ; Governmental institutions; Educational institutions; Internet service Segments providers; Application developers; OEMs (relation with OEM customers 13 years, 2100 worldwide Buyer Behaviours: customers, 40 industry verticals, 1206 custom project in FY12, over 40 dedicated engineers); Target markets are the middle and High level income group21 Country: Economic Factors 1.23 Purchasing power of potential customer, Changing inflation rate, Currency fluctuation30 Technological 1.24 R&D activity, Automation, Environmental 1.25 Focus is on Conserving, Reusing, And recycling and Reducing and disposing of waste Developing safe Legal factors 1.26 B2C directly law consultancy, antitrust law, employment law7 Collaborators: 1.27 Collaboration with Microsoft and Novell to promote interoperability between windows servers and Distributors SUSE Linux Enterprise8 Suppliers 1.28 Creative Technology Ltd, Cypress(applicable laws and regulations) EMC Corporation( IT solution)9 Alliance & Partners 1.29 BMC(data centre automation), CRITIX(IT through virtualization), INTEL (cutting edge technology), MICROSOSFT(windows server)10 31 TABLE 2: SAF MATRIX GENERIC STRATEGIES ANSOFF MATRIX STRATEGIES MEAN AND METHODS Low Differ Focus/ Focus Market Market Product Diversi Acquisi Lic Joint Org Cost entiat Low Differe Penetrati Develop Developm fy tion ensi Ventu anic or Cost ntiation on ment ent Related ng re Gro wth Suitability (15) 13 6 13 11 9 13 11 8 14 13 9.5 8 Feasibility (35) 32 21 30 23 24 26 29 21 30 28 24.5 14 Acceptability(35) 30 26 28 22 25 28 24 22.5 31 26.5 22.5 15.5 Total 75 53 71 56 58 67 64 51.5 75 67.5 56.5 37.5 Strategy 1: LC + MD + ACQ; Strategy 2: FLC+PD+LIC Strategy 3: DIF+MD+LIC Strategy 4: LC+MP +JV

TABLE 3: SWOT ANALYSIS21 & 32
Details Strength Weakness Opportunity Threat Dell 3.1 Strong Product Portfolio 3.2 Robust R&D Capabilities 3.3 Limited Liquidity 3.4 Litigations 3.5 Focus on SME 3.6 IT Market Outlook 3.7 Rapid Technological Changes 3.8 Foreign Currency Fluctuations Date Acquired 13-12- 2010 02-07-2012 05-07-2012 28-01-2008 08-09-1999 Lenovo32 3.9 Effective Business operational Model 3.10 Global Supply Chain 3.11 Weak Presence in the US Markets 3.12 Demand for Smartphones 3.13 Growing PC Market 3.14 Risk from gray market 3.15 Competitive Pressure Value Added Storage Systems Manufacturer Software Security Data Center Ethernet Switches...
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