Research on Baroda dairy product
Topics: Milk / Pages: 65 (16045 words) / Published: Dec 1st, 2013

A project on
Customer Satisfaction towards Baroda Dairy’s Product-Milk.

A Project on:
Customer Satisfaction towards Baroda Dairy’s Milk.

By

Submitted to:

A report submitted in partial fulfillment of
The requirement of
The MBA program

Certificate

This is to certify that_________, student(s) of Master of Business Administration (Batch _______) at Parul Institute of Management & Research, Waghodia, Vadodara have undertaken a Project Titled “_______” in partial fulfillment of 2 years full time MBA program of Gujarat Technological University, Ahmadabad... The Summer Internship Project has been undertaken under the guidance of Prof. ______, faculty member of Parul Institute of Management & Research. This is also to ascertain that this project has been prepared only for the award of Master of Business Administration degree and has not been submitted for any other purpose.

Faculty Guide (Dr.P.G.K.Murthy) Director

Date:
Place: Vadodara

Table of Content
Sr. No.
Topics
Page No.
1
Certification

2
Acknowledgement

3
Abbreviations

4
Executive summary

5
Introduction

6
Objective

7
Literature Review

8
Review of Related Theoretical Concepts

9
Research Methodology

10
Findings and Analysis

11
Conclusion

12
Recommendations/ Suggestions

13
Appendices

14
References

Executive Summary
This project has been undertaken in order to understand the Customer Perception and liking towards Baroda Dairy Products. The task is to know and measure its effectiveness in terms of Price , Quality , Quantity , Packaging , Product availability, Product delivery, Product maintenance (storage), merits and demerits of the existing



References: Dairy Demand in an Emerging Economy A new study reports that the demand for milk in India will rise by a compound annual growth rate of about 4% over the next few years (RNCOS, 2012) Table 1. India’s Milk Production by Species from 2005 to 2011 in Tonnes (FAOSTAT, 2013) Year

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