Research Method

Topics: Scientific method, Sampling, Research Pages: 3 (726 words) Published: March 2, 2013
Research Methodology is a way to systematically solve the research problem, it not only takes the research methods but also consider the logic behind the methods. The study of Research Methodology for developing the project gives us the necessary training in gathering materials and arranging them, participation in the field work when required, and also provides training in techniques for the collection of data appropriate to particular problems.

primary objectives

1)-To analyse the impact of brand ambassadors influence on enhancing the brand image of FMCG products 2)-To analyse the consumer perception about relating brand ambassadors with FMCG products.

secondary objectivs

1)-To analyse the role of brand ambassadors in advertising FMCG products. 2)-To analyse the importance of brand ambassadors for FMCG products. 3)-To analyse the effectiveness of brand ambassador ads for FMCG products.

Marketing Research
Marketing research is the systematic design collection, analysis and reporting of data findings relevant to the specific marketing situation faced by the company. Marketing research process, the research findings and inferences based on the data interpretations along with the concept, methodology and limitations of the research are of much use to the management while making strategic decisions about the company. In marketing research investigation the first three steps namely formulation of the problem, specification of a research design and collection of desired information tend to be closely interrelated. In Research Methodology, we consider about the Research Design, Methods of Collection of Data, etc.

Research Design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose and constitutes the blue print for the collection, measurement and analysis of data.

Research Design used in the project
The Descriptive...
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