Research into Chosen Career
A study by Higher Education Careers Services Unit (2014) reveals that employers are most likely to hire graduates that exhibit a certain set of skills, these skills are reliability, consistency, keenness to learn new skills, time management, effectively prioritising tasks, demonstrating enterprise/self-motivation, ethical behaviour, recognition of beneficial criticism, commitment to quality work and exhibiting professional behaviour. Therefore, to pursue a career in marketing, the most required and attractive skills are; Technology Appreciation; due to the rapid technological advancement, according to TotalJobs (2014) employers are looking for candidates that have an excellent understanding various technologies and can harnessed for making purposes. The next essential skill is Communication Skill as reported by Only Marketing Jobs (2014) Candidates are required to have good communication skills, both written and verbal, Microsoft office skills and generally outstanding organisational skills and the capacity to work well under pressure. Other skills needed for this career path are Enterprise, Team player skill, Decision Judgement, Numeracy/Problem Solving and Self-management. Prospects.ac.uk (2014) Stressed on the use of social media in this career path as marketers are now utilising datasets to analyse consumer behaviour and enhance knowledge of market segment with the objective of establishing long term customer relationships through direct marketing and other marketing methods, additionally graduates with numerical and logical skills who are able to exploit databases are in demand. Additionally, the most vital requirement and screening tool when recruiting graduates according to the Association of Graduate Recruiters (2013) is a Degree classification which is used by a high proportion of AGR employer’s and the Majority (81.3%) require a degree classification of a 2:1 or equivalents as a cut off for most of their positions,...
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