Research in Motion - Strategic Analysis
Executive Summary 3 Industry Overview 4 Key Players and Market Size of Wireless Industry 5 Communications Equipment Industry 6 Global Mobile Phones Industry 6 Global Integrated Telecommunications Service Market 7 Global Networking Equipment Market 7 External Analysis 7 Industry Analysis 7 Growth Areas 10 Internal Analysis 13 About RIM 13 Key Financials 16 Strategy 20 Value Analysis 20 Technology Strategy 22 Complementary Assets 24 Intellectual Property Management 24 Competitor Analysis 25 Forecast 29 Future Opportunities and Recommendations 30 Innovation Strategies 30 Recommendations 32 Appendix A: Porters 5 forces 35 Appendix B: PESTLE 39 Appendix C: SWOT 41 Appendix D: Trends and Drivers 42 Bibliography 43
Executive Summary
This report provides a comprehensive strategic analysis on Research in Motion (RIM) and its Blackberry products, and provides strategic recommendations for the firm for its business. The goal of this report was to understand the industry in which RIM is competing and analyze the firm for investment opportunities. The industry in which RIM competes includes wireless industry for the telecommunications market. As a first step, external analysis was performed in the industry where RIM competes. This includes industry analysis to understand the key facts and trends of the telecommunications market. Following this, a growth analysis of the industry was conducted which identified the growth areas of the industry.
As part of the internal analysis, a company overview and its products and services were provided followed by an illustration of RIM’s existing business and technology strategy. Key financial analysis was also performed for the firm. The complementary assets were identified followed by analysis of the intellectual property of the company. This ensued competitor analysis which included identification of prime competitors and their respective market share. A key forecast for
Executive Summary
This report provides a comprehensive strategic analysis on Research in Motion (RIM) and its Blackberry products, and provides strategic recommendations for the firm for its business. The goal of this report was to understand the industry in which RIM is competing and analyze the firm for investment opportunities. The industry in which RIM competes includes wireless industry for the telecommunications market. As a first step, external analysis was performed in the industry where RIM competes. This includes industry analysis to understand the key facts and trends of the telecommunications market. Following this, a growth analysis of the industry was conducted which identified the growth areas of the industry.
As part of the internal analysis, a company overview and its products and services were provided followed by an illustration of RIM’s existing business and technology strategy. Key financial analysis was also performed for the firm. The complementary assets were identified followed by analysis of the intellectual property of the company. This ensued competitor analysis which included identification of prime competitors and their respective market share. A key forecast for
Bibliography: * Datamonitor – As reported: Global Communications Equipment. Accessed on July 1, 2010 from www.datamonitor.com * Datamonitor – As reported: Global Mobile Phones Market