Research Graphic Organizer

Topics: Advertising, White people, Adolescence Pages: 6 (1416 words) Published: December 4, 2014
Research Graphic Organizer: Part 1

Choose a topic: Clothing
Questions to research: Are advertisements aimed at teenagers effective? And, are they ethical? My Response: Advertisements aimed at teenagers are effective, however not all advertisements are ethical. There are some advertisements that portray the models to be skin and bone, and this puts negative thoughts in teenagers head about how they think they should look.

Sources
Title, URL, and Date of Access
Central Idea
Teens in the Crosshairs: Is Targeted Marketing Ethical?

http://www.american.edu/americantoday/campus-news/20110914-Kogod-Now-Targeted-Marketing.cfm 1/28/2014
The central idea of this article is marketing targeted at teens. In this particular article, teens are targeted via Facebook, Skype and YouTube to encourage them to eat food. Advertising to children: Is it ethical?

http://www.apa.org/monitor/sep00/advertising.aspx
1/28/2014

In this article, they discuss how advertising sort of tricks children into thinking they’re not “popular” unless they have all the topnotch products. They also talk about ethics in advertising. Teens will listen to other teens in ads

http://www.utalkmarketing.com/pages/article.aspx?articleid=14465&title=teens-will-listen-to-other-teens-in-ads 1/28/2014
  This article talks about how teenagers will listen to other teenagers and how this makes advertising to teenagers effective. It gives examples of the most and least effective types of advertisements. Teen Marketing: Apple's the Master

http://www.businessweek.com/stories/2007-08-16/teen-marketing-apples-the-masterbusinessweek-business-news-stock-market-and-financial-advice 1/28/2014

This article talks about marketing technology to teenagers. The main focus of this is how Apple got to be so popular among the teenage population. Is Advertising to Teenagers Ethical? Media’s
Influence on Body Image and Behavior
http://digitalcommons.bryant.edu/cgi/viewcontent.cgi?article=1011&context=honors_marketing&sei-redir=1&referer=http%3A%2F%2Fwww.google.com%2Furl%3Fsa%3Dt%26rct%3Dj%26q%3Dads%2520aimed%2520at%2520teenagers%2520ethical%26source%3Dweb%26cd%3D5%26ved%3D0CEQQFjAE%26url%3Dhttp%253A%252F%252Fdigitalcommons.bryant.edu%252Fcgi%252Fviewcontent.cgi%253Farticle%253D1011%2526context%253Dhonors_marketing%26ei%3DEd7nUvyfEsLksATmkYCICw%26usg%3DAFQjCNFOaLkftxwC3nnNVcRMoix3LTBWrg%26surl%3D1%26safe%3Dactive#search=%22ads%20aimed%20teenagers%20ethical%22 1/28/2014

  This article is focused on media advertising. It talks about the effects that the media puts on the average teenager. It discusses the methods of advertising and the limitations along with that. Research Graphic Organizer: Part 2

URL/Link to Ad:http://www.teenvogue.com/fashion/what-to-wear/2014-01/tomboy-style What does the ad seem to say about gender?
What does the ad seem to say about race or ethnicity?
What does the ad seem to say about social status?
What seems particularly effective or ineffective about the ad?   This ad seems to say that male is still the preferred gender, even in an ad aimed at teenage girls.  
 
The ad uses a typical white girl, which seems to say that the clothing style will look good on white girls.  
 
This ad appears that you will be “cool” if you dress like this.   I think what seems effective about the ad is that they have a Teen Vogue user displaying the style.  
 

URL/Link to Ad: http://www.youtube.com/watch?v=8tFcwulADJA
What does the ad seem to say about gender?
What does the ad seem to say about race or ethnicity?
What does the ad seem to say about social status?
What seems particularly effective or ineffective about the ad?   The ad seems to say that girls are more available.
 
 
  The ad mostly favored the white race, but there were also a few Hispanic looking girls. With this being said, the ad seems to say that white girls and their parents shop this style more frequently than other races.  

 
This...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Graphic Organizers Essay
  • Beowulf Epic Battle Graphic Organizer Research Paper
  • Graphic Organizer Essay
  • Graphic Organizer Essay
  • Graphic organizer 1 Research Paper
  • U3Ip Graphic Organizer Essay
  • Graphic Organizer Essay
  • graphic organizer Essay

Become a StudyMode Member

Sign Up - It's Free