Research Design

Topics: Scientific method, Qualitative research, Quantitative research Pages: 7 (1538 words) Published: May 19, 2015


Student: Willie Rice

Research Design
BTM7103-8-7

Research Design
The beginner researcher has to consider numerous things in the research process. The focus should not only be on the development of a research problem; it should include the approach needed for solving or studying the problem. There are two research methods that this paper will explore: qualitative and quantitative methods. Each method has different approaches and requirements that are unique to them. Many factors should be considered when choosing between each method. In order to have a better understanding of each research method, it is necessary to define them. Additionally, this paper will discuss each method’s strengths, weaknesses, and applicability of each research method as it pertains to my tentative research purpose.

According to Leedy and Ormrod (2013), quantitative and qualitative research some similarities in their processes. Although, there are similarities that exist, each process method is done differently. The researchers who use the quantitative method may begin with one hypothesis, and then choose the variables to study. Upon choosing the variables, the researcher would collect data and then conduct a statistical procedure to analyze the data. This process is very different from the qualitative research method. The researcher that uses the qualitative research method would possibly start with a research question instead of a hypothesis. The data collection process could involve the accumulation of verbal data, nonverbal data, or both. This data would be organized in a manner that would give the researcher some type of description to portray the area or situation studied (Leedy & Ormrod, 2013). Qualitative

According to Creswell (2009) qualitative research, is defined as a process that consists of emerging questions and procedures. Data is collected in the participant’s setting, and the analysis is built from the particulars to general themes. This method focuses on the exploration and the understanding of the meaning that individuals or groups ascribe to a social or human problem. Using this method, the meaning of the study emerges from its participants through first hand experiences, truthful reporting, and true conversations (Creswell, 2009). The qualitative research method also has two approaches: examining phenomena in a natural setting and examining the phenomena in its entirety and complexity (Leedy & Ormrod (2013).

The development if a problem statement will guide the researcher in making the decision of what research method to use. For example, if the problem statement addressed the lack of representation of minorities in Senior Executive Service (SES) positions in the Department of Defense (DoD), the researcher could start by using a qualitative research approach to explore this phenomenon. Of course within the qualitative design there are different approaches that the researcher could use on this topic. One such approach is the case study.

Conducting a case study using the qualitative design, the researcher usually pinpoint their focus on one event or one individual (Leedy & Ormrod, 2013). For the topic, lack of representation of minorities in Senior Executive Service (SES) positions in the Department of Defense (DoD), the focus would be concentrated on a small group of minorities. The aim would be to get a better understanding of the personal experiences as close as possible through the participants’ own description and the researcher’s observations. The information could be collected in a couple of manners, interviews and surveys. Interviewing the subjects on their personal experience and observing their interrelationships in the Department of Defense. The interviewing process is useful when participants cannot be directly observed. This data would then be analyzed, and it should have the ability to contribute to the knowledge aspect of SES minorities in DoD. The...

References: Creswell, J. W. (2003). Research design: Qualitative, quantitative, and mixed methods approaches. (2nd ed). Thousand Oaks, CA: Sage Publications.
Creswell, J. W. (2009). Research design: Qualitative, quantitative, and mixed methods approaches. (3rd ed). Thousand Oaks, CA: Sage Publications.
Leedy, P. D., & Ormrod, J. E. (2013). Practical research: Planning and design. Upper Saddle River, NJ: Pearson Education, Inc.
Trochim, W., & Donnelly, J. P. (2008). The research methods knowledge base. (3rd ed). Mason, OH: Cengage.
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