Name: Hanrui Li
Student ID: 3451461
Course Number: BA 3129
Professor: Keith Dewar
Due: November 4, 2014
Research Article Critique
The article “ Measuring innovation in a 'low-tech' service industry: the case of the Dutch hospitality industry” was written by Pim Den Hertog, Faiz Gallouj and Jeroen Segers (July 2011). It presents the findings of innovations in the Dutch hospitality industry among 613 firms. This paper will review the article as well as the main arguments and will review the article, evaluate the quality of writing, and focus on the methodology and methods within the article.
The article is a mixed method, combination of qualitative and quantitative method, research report. It is organized as follows. The first section positions innovation contribution in the expanding literature on innovation in service. In a second section, the authors flag how innovative the Dutch hospitality industry is compared with other Dutch service industries. The third section introduces a framework for measuring innovation in the hospitality industry. Next section briefly presents the research methodology, such as the semi-structured interview, the telephone survey and a measure of innovation intensity. Then, the main body of the article shows some key results of the survey and discusses some implications for managing innovation in the hospitality industry. Finally, the conclusion section presents the survey results and discusses the current status of innovations in the Dutch hospitality industry, and some measurements of service innovations are raised (Hertog, Gallouj. & Segers, 2011).
Though every section in the article is related to the topic innovation in the Dutch hospitality industry, some sections do not play their roles well. The literature review section offers useful information to the readers. It gives them some ideas about the recent progress of the research field. It lists and generalizes