Research about Green Marketing Strategies

Topics: Marketing, Laundry detergent, Marketing strategy Pages: 3 (638 words) Published: October 20, 2013
UNIVERSITY OF LA VERNE
La Verne, CA

Research about Green Marketing Strategies

Prepared for
BUS 500J Found of Business Communication

Prepared by ****

Mm/dd, year

College of Business and Public Management
Department of Business Administration
Strategies about Innovative Green Marketing
As per your request, here is the report on green marketing, we will use some research to point out several strategies about how to innovate green marketing and give some examples to explain them. Recycling with Profiles

According to Stock (2013), it is never easy to make market green, consumers are supposed to see some benefits before they make the purchasing decision. However, company can construct the tactic to make consumers get profits and ensure itself never lose money. Just as the massive apparel retailer Hennes & Mauritz (HMB) did, they provide discounts to consumers for recycling their old clothes, and they promise that folks can get 15 percent off one item per bag of old clothes, but a limit of no more than 17 percent per day (Stock, 2013). Following this strategy, HMB is still profitable. Meanwhile, customers may feel honorable and virtuous when they purchase goods at H&M stores, which provide some potential competition and invisible business chance. Make Green Purchasing Easy

People always look forward to doing the easier things, without doubt, green purchasing is no exception. As Hebard says, customers don’t want to work hard and feel puzzle about green purchasing and they don’t want to be mini scientists (Lozanova, 2010). So it is necessary for our company to make the green purchasing process simply and clearly. Shelton gave an example of Wal-Mart’s green marketing strategy that Wal-Mart only sells highly concentrated laundry detergent; they don’t separate the detergent in different categories which makes customers easier to make a green choice (Lozanova, 2010). Thus, if a company supplies green marketing choices in the same type of...
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