The first part of the paper defines survey research and discuss its application.
Difference between survey and survey research
In general, a survey is a means of gathering information about one or many certain characteristics, or opinion of a population.
A survey research is conducted to advance scientific knowledge ⇒ for research purpose
Produce quantitative results. The subjects may be individuals, groups, organization, or also may be projects, applications…
The main way of collecting information is by asking people structured and predefined questions
The sample is large enough to allow extensive statistical analyses
In order to best understand the application of survey method, we compare survey research with 2 other dominant methods in MIS: case studies and lab experiments.
Case studies involve the examination of a phenomenon in its natural setting. The researcher has no control over the phenomenon, but can control the scope and time of the examination May not have clearly dependent and independent variables Most appropriate when the researcher is interested in the relation between context and the phenomenon of interest.
Lab experiments involve examination of a phenomenon in a controlled settting. Researcher manipulates the independent variables and see the effects on the dependent variables Most appropriate to research project involving limited and well-defined concepts and research question and problems that involve individuals or small groups.
Survey research involves examination of a phenomenon in a wide variety of natural settings. Researcher has a very clear defined dependent and independent variables and a specific model of the expected relationship which are tested against observation of the phenomenon.
Most appropriate “what is happening” “how and why it happens? how