RES/351 week4 team reflection

Topics: Qualitative research, Quantitative research, Scientific method Pages: 2 (540 words) Published: July 26, 2014
Team A Reflection
July 21, 2014
Stephen Grunig
Team A Reflection
Selecting the appropriate type of research design
Week 3's objective about selecting the appropriate type of research design was a struggle for me. The reason is that there are so many "design dimensions and no simple classification system define all the variations that must be considered" (Cooper & Schindler, 2011, p 126). When conducting any research project you want to take all steps necessary to produce accurate and reliable data, but more importantly you want to ensure that you capture the information or data that you seek. If you research design is wrong you will not have a successful study.

The difference between quantitative and qualitative research In week three I struggled with the difference between qualitative and quantitative research which was difficult for me to understand. When defining a problem or developing an approach to a problem, qualitative research is used when we don't know what to expect. It is also used to explore issues related to the problem and deeper into issues of interest. Qualitative research methods are things like focus groups, triads, and bulletin boards. Quantitative is conclusive, as it tries to understand how relevant it is by looking for projectable results to larger population. In quantitative research data is collected through surveys, audits, and point of purchases. Since they both provide different perspectives and complement each other qualitative and quantitative should be used. Quantitative research is used to measure the incidence of various views, and opinions in a chosen samples, and is sometimes followed by qualitative research which is used to explore some more findings. In summary qualitative and quantitative approaches to research have different perspectives of situations. Qualitative and qualitative research are highly informative especially if their used together. Quantitative researches mostly focus on...

References: Roberts, D. (1998-2012). Qualitative vs Quantitative Data. Retrieved from
Copper, D., & Schindler, P. (2011). Business research methods (11th ed.). Retrieved from The University of Phoenix eBook Collection database.
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