Res 351 Final Exam
RES/351– Business Research – Final Exam
1. The process of stating the basic dilemma and then developing other questions by progressively breaking down the original question into more specific ones is called the _____.
B. management-research question hierarchy
2. Minute Maid sees research as the fundamental first step in any business decision, and it created proprietary methods for conducting research. At what level of the hierarchy of business decision makers does Minute Maid operate?
A. Top tier
3. Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers.
D. data mining
4. Which of the following questions is considered first when discussing a management dilemma?
D. What symptoms cause management concern?
5. The goal of ethics in research is to _____.
A. ensure that no one is harmed
6. _____ occurs when the participants are told only part of the truth or when the truth is fully compromised.
B. Deception
7. The fundamental weakness in the research process is _____.
A. incorrectly defining the research question
8. Which type of management question asks what do we want to achieve?
D. Control
9. In the Southeast, the potato chip market share held by the Lays brand is 46%. This is an example of _____.
B. a descriptive hypothesis
10. An increase in hours of television viewing leads to increases in the sales of snack foods. This is an example of a _____.
B. descriptive hypothesis
11. To be categorized as a customer, an individual must have a history of shopping at the establishment at least twice before the start of the study with expenditures of more than $10. This is an example of _____.
C. an operational definition
12. James is entering data on client gender. Because
1. The process of stating the basic dilemma and then developing other questions by progressively breaking down the original question into more specific ones is called the _____.
B. management-research question hierarchy
2. Minute Maid sees research as the fundamental first step in any business decision, and it created proprietary methods for conducting research. At what level of the hierarchy of business decision makers does Minute Maid operate?
A. Top tier
3. Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers.
D. data mining
4. Which of the following questions is considered first when discussing a management dilemma?
D. What symptoms cause management concern?
5. The goal of ethics in research is to _____.
A. ensure that no one is harmed
6. _____ occurs when the participants are told only part of the truth or when the truth is fully compromised.
B. Deception
7. The fundamental weakness in the research process is _____.
A. incorrectly defining the research question
8. Which type of management question asks what do we want to achieve?
D. Control
9. In the Southeast, the potato chip market share held by the Lays brand is 46%. This is an example of _____.
B. a descriptive hypothesis
10. An increase in hours of television viewing leads to increases in the sales of snack foods. This is an example of a _____.
B. descriptive hypothesis
11. To be categorized as a customer, an individual must have a history of shopping at the establishment at least twice before the start of the study with expenditures of more than $10. This is an example of _____.
C. an operational definition
12. James is entering data on client gender. Because