...Nokia Corporation (Finnish: Nokia Oyj, Swedish: Nokia Abp; Finnish pronunciation: [ˈnokiɑ], English /ˈnɒkiə/) (OMX: NOK1V, NYSE: NOK) is aFinnish multinational communications and information technology corporation headquartered in Keilaniemi, Espoo, Finland. Its principal products are mobile telephones and portable IT devices. It also offers Internet services including applications, games, music, media and messaging, and free-of-charge digital map information and navigation services through its wholly owned subsidiary Navteq. Nokia has a joint venture with Siemens,Nokia Siemens Networks, which provides telecommunications network equipment and services.
Nokia has around 105,000 employees across 120 countries, sales in more than 150 countries and annual revenues of around €38 billion. As of 2012 it was the world's second-largest mobile phone maker by unit sales (after Samsung), with a global market share of 22.5% in the first quarter of the year. Nokia is a public limited-liability company listed on the Helsinki Stock Exchange and New York Stock Exchange. It is the world's 143rd-largest company measured by 2011 revenues according to the Fortune Global 500.
Nokia was the world's largest vendor of mobile phones from 1998 to 2012. However, over the past five years it has suffered declining market share as a result of the growing use of...
...Introducing new market offerings
NOKIANokia, originally a Finnish forestry products company formed is 1865, is now the
world's top seller of mobile phones. Over the years, Nokia has made everything from
toilet paper to television sets and tires. But in 1992, incoming CEO Jorma Ollila focused
all of the company's resources on telecommunications.
Nokia's first digital phones appeared on the market in 1993. At the time, Nokia
expected to sell only about 400,000 units. Instead, it sold 20 million. By 1998, Nokia was
selling 40 million mobile phones per year, surpassing Motorola to become the world's
biggest mobile phone company. Nokia now has nearly 40 percent market share in a
global market that is expected to see nearly half a billion handsets shipped in 2004.
How did Nokia get so successful? Back in the 1990s, cell phone companies like
Motorola were following the Henry Ford motto of "you can have a car (or phone) in any
color as long as it is black." Cell phones were black, businesslike, and boring. Nokia
realized that cell phones were persona l accessories and that many consumers wanted
more than just a utilitarian phone. So it introduced phones with a sense of style, a riotous
profusion of interchangeable faceplates, and a growing list of ring -tones. In 2001,
Nokia's Mobile Phones (NMP) division launched 15 new products. In 2002, it...
Nokia is a Finnish multinational communications and information
technology corporation with headquarters in Keilaniermi, Espoo,
Its principal products are mobile telephones and portable IT
It also offers internet services including applications, games,
music, media, and messaging, and free-of-charge digital map
information and navigation services.
Nokia has a joint venture with Siemens, Nokia Siemens Networks,
which provide telecommunications network equipment and
■ Nokia has around 122,000 employees across 120 countries,
sales in more than ISO countries and annual revenues of
around E38 billion.
Nokia was the world's largest manufacturer of mobile phones of
2011, with global device market share of 23% in the second
By 2010, after dominating the mobile world for more than a
decade, Nokia no longer has things all its own way. In the allimportant smartphone market, competitors such as the iPhone
and Android-based devices have posed a serious challenge
Aims and objectives
(I)To win In smartphones by partnering with Microsoft to
deliver industry-leading smartphones using the Windows
Phone operating system;
(2) Connect the next billion" to the Internet and information,
bringing customers with limited economic means the full
benefits of mobile communications;...
...1. Does Nokia have a truly global strategy, rather than just a series of regional strategies? Explain.
Yes, it does have a global strategy. The global strategy of Nokia is the foundation of all the regional strategies and that is based on overall consumer needs. They found out the main consumer needs is focused on selling products (phones) as lowest price all over the world with its simple, easy and basic models. Also beside that Nokia has series of regional strategies that use most advanced technologies in terms of Camera, music and nanotechnology which is the future feature of the phones in e flexible shape and the last not the least is focusing on the business communications to compete with other companies in the industry and keep its position as the market leader. Therefore they placed their strategy in 3 facets: 1. growing the number of people using Nokia, 2. transforming the devices people use. 3. buidling new businesses.
2. Consider the different global marketing environments discussed in the text. How do these environments differ in developing versus developed countries?
• Developing countries: African, Asian, Latin American countries and Middles East region have the highest sale volumes in a way that the half of the world population have cell phones and one of the three hold a Nokia phone, as China and India are among the countries with highest number of population and also got the...
Nokia can trace its roots back to 1865 and a pulp mill in south-west Finland. A century and a half later, Nokia's handset business is being bought by Microsoft for €5.44bn after a troubled few years for the mobile phone giant. Here we track Nokia's rise, and subsequent fall.
1865: Mining engineer Fredrik Idestam sets up a wood pulp mill at the Tammerkoski Rapids in south-western Finland.
1871: The Nokia name is born, inspired by the Nokianvirta river on the banks of which Idestam opens a second mill.
1898: Eduard Polón founds Finnish Rubber Works, which later becomes Nokia's rubber business, making everything from rubber boots to tyres. Nokia wellies are still made today, though not by the telecoms company.
1912: Arvid Wickström sets up Finnish Cable Works, the foundation of Nokia's cable and electronics business.
1967: The official merger of Nokia Ab, Finnish Cable Works and Finnish Rubber.
1979: Nokia creates radio telephone company Mobira Oy as a joint venture with leading Finnish TV maker Salora.
1981: Launch of the Nordic Mobile Telephone service, the world's first international cellular network, and the first to allow international roaming.
1982: Nokia introduces the first car phone – the Mobira Senator – to the network. That same year, the Nokia DX200, the company's first digital telephone switch, goes into operation.
1984: Nokia launches the...
...Nokia is the world’s number one mobile phone company and a successor in the global phone Industry. Being an Industry leader on a Global level, Nokia is fully engaged into excelling environmental performance and assume Cooperate responsibility in all their operations. It therefore maintains its position by living up to its slogan, “
”, by abiding to three main objectives; Speed of anticipation and fulfilling evolving customer and market needs, strong customer recognition and upholding a solid and positive relationship with its stakeholders. However, as any other organization, Nokia faces many challenges which forces flexibility and ease of transformation on their way of executing operations. How then, does Nokia operate in accordance to the different aspects as far as business is concerned?
1. BUSINESS ORGANISATION AND ENVIRONMENT
This is the first aspect in consideration and Nokia must relate the different Environment with their effects to the Organization respectively. Environment are divided into two main categories, Controllable and the Non-controllable Environment, and they work in a butterfly effect system which means alteration of any environment can affect the other and so on
This Environment focuses on the attributes that add up to structure of the organization, the reason for its existence. They can be controlled in the sense that the...
...Distribution channel in India
Nokia owns the distribution centers in west and south India but, it distributes in northern and eastern part of India through HCL infosystems. HCL and Nokia have had a long partnership since past 10 years. HCL has centers in more than 180 cities. The stocks for distribution by HCL are transported from Gurgaon to a small center in Parvanu, Himachal Pradesh which is owned by HCL.
HCL receives orders from various distributors in the region. After taking these orders the RDSS(Re-Distribution Stockist Supplier) takes care of the further supply chain. RDSS is divided into two parts. RDSS city – distributes directly to the retailers in the city, and RDSS MD – distributed to regions outside the city via micro distributors.
In the western and southern India, Nokia outsources the distribution to other regional distribution companies. These companies are responsible to appoint a sales force and take care of other requirements of the sales channel. These companies report to Regional General Manager (one each for North, South, East, West). Under each RGM there are 3 to 4 Regional Managers. Below which there are area sales managers who are responsible for their own sales force.
Management Structure of Nokia Channel distribution
Regional General Manager
(One for North, South, East, West)
Regional General Manager
(One for North, South, East, West)
...Assignment Assessment Report
Campus: | | Year/semester | |
Level: | ACL-I | Assignment Type | Work Shop Task - I |
Module Name: | SALES | Assessor’s Name | |
Student’s Name: | | Reqd Submission Date | |
e-mail id & Mob No | | Actual Submission Date | |
Stream | CORE | Submitted to : | |
Certificate by the Student: Plagiarism is a serious College offence.
I certify that this is my own work. I have referenced all relevant materials. Student’s Name/Signatures
Expected Outcomes | Assessment Criteria | Grade based on D,M,P,R system | Feedback |
General Parameters |
Clarity | Clear understanding of the concept | | |
Analytical Thinking- | Ability to analyze the problem realistically and take required actions. | | |
Research and innovative approach | Research carried out to reach the outcome and innovative methods used | | |
Formatting & Presentation- | Concise & clear thinking along with presentation | | |
Subject Specific Parameters |
Conceptual Clarity and Application | Understanding of market structure of the business and their behavior towards the business strategy. | | |
Analytical Thinking | Understanding the competitor’s behavior and the SWOT analysis of the company. | | |
Assignment Grading Summary (To be filled by the Assessor)
OVERALL ASSESSMENT GRADE: | |
TUTOR’S COMMENTS ON ASSIGNMENT: | |
SUGGESTED MAKE UP PLAN (Incase student is asked to...