Topic 1 : Report on your firm’s use of social media
Social Media “is a term used for the tools and platforms people use to publish, converse and share content online” (Designingforcivilsociety.com 2011). Examples of social media include, Blogs, Forums, Podcasts etc.
Some of the biggest social media sites include Facebook, Twitter and YouTube. Facebook currently has “more than 800 million active users” (Facebook.com 2011). On twitter, another social media site, “140 million tweets are sent everyday” (Infographicinformation.com 2011). YouTube, a site in which people can upload and view videos, is also a big contributor to the social media platform. On YouTube over “3 billion videos” are watched everyday (Youtube.com (2011).
CVS Caremark is an integrated pharmacy health care provider. The Company's offerings include pharmacy benefit management services, mail order, retail and specialty pharmacy, disease management programs, and retail clinics. The company operates drugstores throughout the U.S., the District of Columbia, and Puerto Rico. (Bloomberg.com 2012)
CVS Caremark uses Social Media sites to help promote its organisation. They use Facebook, Twitter, and YouTube. This picture (CVSCaremark.com 2011) shows the different social media sites of CVS Caremark, including all of their sub-sectors. Such as Beauty 360, which is a part of CVS that offers prestige and niche beauty products from around the world. CVS has 4 Facebook accounts, 5 Twitter accounts, and 2 YouTube accounts. This suggests that CVS prefers twitter over other social media sites, or they see Twitter as a better way to reach out to their customers, or promote different sub sections of CVS Caremark. CVS’s main twitter account has 58,566 followers (Twitter.com Dec 2011), their main Facebook account has 808,041 likes (Facebook.com Dec 2011), and their main YouTube account has only 2 Subscribers (YouTube.com Dec 2011). These statistics show that Facebook is their main social media portal,...
References: Bloomberg. CVS:US <http://www.bloomberg.com/quote/CVS:US> (Accessed 22/12/2011)
CVS Caremark, Newsroom <http://info.cvscaremark.com/newsroom> (Accessed 22/12/2011)
http://www.designingforcivilsociety.org/2007/02/glossary_of_soc.html (Accessed 22/12/2011)
Facebook. CVS <https://www.facebook.com/CVS> (Accessed 22/12/2011)
Facebook. Statistics <https://www.facebook.com/press/info.php?statistics> (Accessed22/12/2011)
http://www.infographicsinspiration.com/twitter-statistics infographic/https://www.facebook.com/press/info.php?statistics (Accessed 22/12/2011)
Prnewswire CVS/pharmacy Offers Last Minute Shoppers Unexpected Gifts for Everyone on Their Christmas List <http://www.prnewswire.com/news-releases/cvspharmacy-offers-last-minute-shoppers-unexpected-gifts-for-everyone-on-their-christmas-list-135854723.html> (Accessed 22/12/2011)
Twitter, CVS Caremark <https://twitter.com/#!/CVS_Extra> (Accessed 22/12/2011)
YouTube CVS Caremark <http://www.youtube.com/user/CVSCaremarkVideos/videos> (Accessed 22/12/2011)
YouTube Statistics, Traffic <http://www.youtube.com/t/press_statistics> (Accessed 22/12/2011)
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