Report on Yellow
Acknowledgement
We think if any of us honestly reflects on who we are, how we got here, what we think we might do well, and so forth, we discover a debt to others that spans written history. Some person’s help can make our work easier. The credit goes to the employees from Yellow (Beximco) for which our term paper working became much easier and it was great chance for us to work on this. First of all, we would like to thank our course instructor ................. for his guidance throughout the whole semester. Then we would like to thank all the employees for providing us the information about Yellow (Beximco) that was required for completion of this term paper.
1. Table of Content
Topic | Page | 2. Executive Summary | 1 | 3. Objectives | 1-2 | 4. Methodology | 6 | 5. Strength and weakness | 7 | 6. Strength and weakness of the product | 7-8 | 7. Factors influencing consumers buying pattern | 8-12 | 8. Buying decision process | 12-13 | 9. Marketing Mix | 14-15 | 10. promotion | 15 | 11. data analysis and interpretation | 16-18 | 12. recommendations | 18 | 13. Conclusion | 19 |
Executive Summery
The main purpose of the project was to determine the market value or demand of stylish clothing in Modern Trade of Bangladesh where Yellow (Beximco) is quite famous. Company sale do not reveal how well the company is performing relative to competitors. To access the relative performance, market share analysis is done. The company’s overall market demand is its sales expressed as a percentage of total market sales. The company has opened YELLOW outlets at Gulshan Avenue, Bashundhara City and Dhanmondi in Dhaka. YELLOW received an overwhelming response from the consumers when Beximco Textiles first opened an outlet in Bashundhra, company executives said. "Because of their affordable price range and fashionable, high quality garments, customers flocked to buy our products," said Beximco
We think if any of us honestly reflects on who we are, how we got here, what we think we might do well, and so forth, we discover a debt to others that spans written history. Some person’s help can make our work easier. The credit goes to the employees from Yellow (Beximco) for which our term paper working became much easier and it was great chance for us to work on this. First of all, we would like to thank our course instructor ................. for his guidance throughout the whole semester. Then we would like to thank all the employees for providing us the information about Yellow (Beximco) that was required for completion of this term paper.
1. Table of Content
Topic | Page | 2. Executive Summary | 1 | 3. Objectives | 1-2 | 4. Methodology | 6 | 5. Strength and weakness | 7 | 6. Strength and weakness of the product | 7-8 | 7. Factors influencing consumers buying pattern | 8-12 | 8. Buying decision process | 12-13 | 9. Marketing Mix | 14-15 | 10. promotion | 15 | 11. data analysis and interpretation | 16-18 | 12. recommendations | 18 | 13. Conclusion | 19 |
Executive Summery
The main purpose of the project was to determine the market value or demand of stylish clothing in Modern Trade of Bangladesh where Yellow (Beximco) is quite famous. Company sale do not reveal how well the company is performing relative to competitors. To access the relative performance, market share analysis is done. The company’s overall market demand is its sales expressed as a percentage of total market sales. The company has opened YELLOW outlets at Gulshan Avenue, Bashundhara City and Dhanmondi in Dhaka. YELLOW received an overwhelming response from the consumers when Beximco Textiles first opened an outlet in Bashundhra, company executives said. "Because of their affordable price range and fashionable, high quality garments, customers flocked to buy our products," said Beximco