Report on Radisson Blu Hotel
DIGITAL COMPETITION RADISSON BLU
In a world crammed with hotels that practically have the same look and feel, it often becomes really difficult for hotel brands to stand out from the crowd.
The Rezidor Hotel Group called in our help to launch a digital summer campaign for Radisson Blu, a premium hotel brand that sets itself apart from the mass by focusing on a unique design and atmosphere in every single hotel across the world.
We developed an online two-phase competition where we not only wanted to raise awareness on the exceptional design of the Radisson Blu hotels, but also wanted to give people the chance to demonstrate their design skills and personality. All in order to create the ultimate synergy between Radisson Blu and the desired style of its leisure travellers.
The first phase let people discover and choose one of the hotels of Radisson Blu that matched their style. Simply by answering two questions, people could take a shot at winning a design holiday for two, at their preferred hotel.
During the second phase we wanted to get in tune with the style wish list of our leisure traveller. We set up a competition where people could create a personal mood board of their ideal room in a Radisson Blu hotel of their preference.
Over a period of 8 weeks, a stunning 12.343 mood boards were submitted. Out of the 10 nominees, consisting out of 5 Mood Boards with the most votes and 5 Mood Boards selected by a designer jury, the final winner was chosen. The lucky one’s Mood Board is used as inspiration for a unique and newly built hotel room at the winner’s preferred destination which was opened in 2012.
The winner also won a stay of 30 days spread within one year in his personal designed hotel room. The other 9 nominees, who made it to the shortlist, won a 2 night stay for two in the winner’s hotel room.
Carlson Rezidor Hotel Group opens first Radisson Blu Hotel in Nagpur
Carlson Rezidor Hotel Group has announced the launch of first Radisson Blu Hotel in
In a world crammed with hotels that practically have the same look and feel, it often becomes really difficult for hotel brands to stand out from the crowd.
The Rezidor Hotel Group called in our help to launch a digital summer campaign for Radisson Blu, a premium hotel brand that sets itself apart from the mass by focusing on a unique design and atmosphere in every single hotel across the world.
We developed an online two-phase competition where we not only wanted to raise awareness on the exceptional design of the Radisson Blu hotels, but also wanted to give people the chance to demonstrate their design skills and personality. All in order to create the ultimate synergy between Radisson Blu and the desired style of its leisure travellers.
The first phase let people discover and choose one of the hotels of Radisson Blu that matched their style. Simply by answering two questions, people could take a shot at winning a design holiday for two, at their preferred hotel.
During the second phase we wanted to get in tune with the style wish list of our leisure traveller. We set up a competition where people could create a personal mood board of their ideal room in a Radisson Blu hotel of their preference.
Over a period of 8 weeks, a stunning 12.343 mood boards were submitted. Out of the 10 nominees, consisting out of 5 Mood Boards with the most votes and 5 Mood Boards selected by a designer jury, the final winner was chosen. The lucky one’s Mood Board is used as inspiration for a unique and newly built hotel room at the winner’s preferred destination which was opened in 2012.
The winner also won a stay of 30 days spread within one year in his personal designed hotel room. The other 9 nominees, who made it to the shortlist, won a 2 night stay for two in the winner’s hotel room.
Carlson Rezidor Hotel Group opens first Radisson Blu Hotel in Nagpur
Carlson Rezidor Hotel Group has announced the launch of first Radisson Blu Hotel in