The Internet has become an essential part of our daily life, and companies realize that the Internet can be a shopping channel to reach existing and potential consumers.
With popular trends and demands the concept of the Internet as the way forward to increase profit margins, companies new and old are creating websites here and there.
The significance for retailers to having a web site is that a web site is informational and transactional in nature. As the web site can be used for advertising and direct marketing; sales; customer support and public relations.
With seasonal events and holidays, the Internet has become a tool for a quick and stress free method of shopping. Allowing retailers to cash in the profit from another useful shopping channel.
The top categories of Online Sales according to Online Shopping are: * Computer Hardware and Software * Apparel and Accessories * Office Supplies * Books, Music and Movies * Consumer Electronics * Home and Garden * Health and Beauty * Gifting * Sporting Goods * Toys and Games * Autos
1.2 WHY WE CHOOSE THIS PROJECT
With more and more people becoming internet users in today’s world, there has been great increase in online shopping websites all over the world. The number of people shopping online has increased to 60 per cent in the past two years, with nearly nine out of 10 (more than 85 per cent) of the world’s web users logging on to internet to buy, according to new research. The advancement of technology and easy navigability are the some of the main factors because of which online shopping has achieved great heights in World Wide Web.
Here are some of the factors which have contributed to the growth of online shopping websites:-
Saving your money: In your online purchase you can find several deals, discounts and online codes for the products and all other purchases. Everyone loves to buy products through online and earn