Report on Nestle

Topics: Third World, Switzerland, Strategic management Pages: 23 (5865 words) Published: April 3, 2013
Mission Statement

“Nestle is dedicated to providing the best foods to people throughout their day, throughout their lives, throughout the world. With our unique experience of anticipating consumers' needs and creating solutions, Nestle contributes to your well-being and enhances your quality of life.”(Company)

At Nestlé, we believe that research can help us make better food so that people live a better life. Good Food is the primary source of Good Health throughout life. We strive to bring consumers foods that are safe, of high quality and provide optimal nutrition to meet physiological needs. In addition to nutrition, health and wellness, Nestlé products bring consumers the vital ingredients of taste and pleasure. As consumers continue to make choices regarding foods and beverages they consume, Nestlé helps provide selections for all individual taste and lifestyle preferences. Research is a key part of our heritage at Nestlé and an essential element our future. We know there is still much to discover about health, wellness and the role of food in our lives, and we continue to search for answers to bring consumers Good Food for Good Life.

Earning of Nestle:


Henri Nestlé endowed his company with the symbol derived from his name. His family coat of arms, the nest with a mother bird protecting her young, became the Company's logo and a symbol of the Company's care and attitude to life-long nutrition. The Nestlé nest represents the nourishment, security and sense of family that are so essential to life.

Executive summery

Nestle has been serving world wide for more then hundred and thirty years. It has been differentiated itself through its high quality product mix and positioned itself as health and Nutrition company while targeting the health conscious people throughout the world.

In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes.

In 1905 Nestlé merged with the Anglo-Swiss Condensed Milk Company. By the early 1900s, the company was operating factories in the United States, Britain, Germany and Spain. After the World War I Nestlé’s production had more than doubled. The 1920s saw Nestlé's first expansion into new products, with chocolate the Company's second most important activity. Nestlé felt the effects of World War II immediately. Profits dropped from $20 million in 1938 to $6 million in 1939. Nestlé's production and sales rose in the wartime economy because Nescafe was the main drink of the US army. The first half of the 1990s proved to be favorable for Nestlé: trade barriers crumbled and world markets developed into more or less integrated trading areas. Since 1996 there have been acquisitions including San Pellegrino (1997), Spillers Pet foods (1998) and Ralston Purina (2002). There were two major acquisitions in North America, both in 2002.The year 2003 started well with the acquisition of Move pick Ice Cream, enhancing Nestlé's position as one of the world market leaders in this product category.  In 2006, Jenny Craig and Uncle Toby's were added to the Nestlé portfolio and 2007 saw Novelties Medical Nutrition, Gerber and Hinnies join the Company.  In 2008 total sales increased by 2.2% or CHF 2.4 billion, to CHF 109.9 billion. The EBIT increased by 4.3%, or CHF 0.7 billion, to CHF 15.7 billion. These numbers reflect the significant negative impact of currencies due to the strength of the Swiss Franc, our reporting currency. Our net profit increased by 69.4%, from CHF 10.6 billion, to CHF 18 billion. Our earnings per share increased 75.2% to CHF 4.87 per share. The net profit and earnings per share reflect the profit on disposal of 24.8% of Alcona. Our underlying earnings per share increased 10.9% in constant currency. Nestle is low cost leader with its operations hence its provide its consumer with...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Essay about Nestle
  • nestle Essay
  • Nestle Essay
  • Nestle Essay
  • Essay on Nestle
  • Nestle Report Essay
  • Essay on Nestle report
  • Nestle Essay

Become a StudyMode Member

Sign Up - It's Free