Report on Marketing Management (Comparing Brands)

Topics: Marketing, Marketing plan, Strategic management Pages: 30 (3365 words) Published: December 30, 2014
Rahat Mukhtar (12-arid-1459), BBA-3rd-B (Morning)

Fun City and Aladdin’s Fun House

Indoor Amusement/Theme Parks

Comparing Brands

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TABLE OF CONTENTS































Title and Description of project…………………………………………………3 Abstract.
Introduction………………………………………………………………………………4 Marketing Concept.
Marketing Strategies.
Research Plan.
Research instrument…………………………………………………………………5 Limitations of the Study.
About Fun City………………………………………………………………………….6 POD.
About Aladdin’s Fun House……………………………………………………….7 POP.
Reasons and Discussion……………………………………………………………..8 Effective Marketing Management Strategy of Fun City…………8-15 Ineffective Marketing Management Strategy of Aladdin’s Fun House………..16-19 Interviews………………………………………………………………………………..20 Fun City.

Aladdin’s Fun House.
Research Analysis……………………………………………………………..…21-28 Fun City.
Aladdin’s Fun House
Questionnaire Analysis……………………………………………………..…….29 Fun City.
Aladdin’s Fun House.
Summary…………………………………………………………………………………30 Work Cited.
List of illustrations
Figure: 1 Market Research Process…………………………….5 Figure: 2 The Four P’s of Marketing………………………….12 Figure: 3 The Generic Value Chain…………………………….14 Figure: 4 Core Marketing Concepts…………………………...16

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Project on Marketing Management
Strategy of Brands.
 Service Category: Indoor Amusement/Theme Parks.
 Brands: Fun City-The Centaurus Mall v/s Aladdin’s Fun HouseAladdin’s Plaza. ABSTRACT:
In Pakistan Fun City and Aladdin’s Fun House are the two famous indoor amusement parks located in the twin cities. The project includes the study of effective marketing management strategy, brand equity and loyalty of Fun City-the Centaurus Mall and ineffective marketing management strategy of Aladdin’s Fun House as it’s a failing service. In the indoor amusement parks brand perception of consumers and consumer purchasing power are the main factors which determine their buying behavior and brand of entertainment services. In the indoor amusement parks age factor is the most dominant factor in daily footfalls. In different indoor theme parks different age group consumers come and they impact on the buying behavior. This study will provide you with the marketing management strategy comparison between two brands of the same category and the project research analysis.

Important things for this type of Company:





View has to be perfect for every one’s site.
All things to be properly working state. ( electricity , Swings ) Friendly and Professional Management.
The organization must have backup of each and everything, i.e. ( electricity , food items, first aid etc)

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INTRODUCTION:
The thorough picture of this project can be drawn from its research description and having knowledge about these organizations.

MARKETING CONCEPT
The marketing concept includes the whole marketing process. “An organization focuses all of its efforts on making products or providing services that satisfy its customers at a profit” as defined by Lindgren and Shimp (1996, 23). The whole marketing concepts includes three basic orientations toward maximizing the marketing success. The first one includes the customer orientation which focuses all of the company’s thinking, its strategies and activities on the customer. Another element is to coordinate and integrate all of the different organizational departments to be able to reach a common goal, and the profit orientation focuses on maximizing customer satisfaction (Baker 2006, 740). The marketing concept is also defined as “the achievement of corporate goals through meeting and exceeding customer needs better than the competition”. (Jobber & Fahy 2003, 4).

MARKETING STRATEGIES
Marketing strategy is the basic method of how the company wishes to reach its marketing objectives. The marketing objectives define “where the company intends to be at some time in the future” (Mercer 1999, 210). Marketing is...

Cited: all of its efforts on making products or providing services that satisfy its customers at a
profit” as defined by Lindgren and Shimp (1996, 23)
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