Report on Google and Yahoo

Topics: Google, Management, Yahoo! Pages: 10 (2872 words) Published: June 21, 2013
University Of Anglia Ruskin

Report on Google and Yahoo comparing both companies in relation to:

- Organisational structure and design

- Approach to management and leadership

Word Count: 3000

SID: 1105684

Contents

• Introduction……………………………………………………………………3

• Organisational structure and design……………………………………….4-6

• Approach to management…………………………………………………..6-7

• Conclusion……………………………………………………………………...7

• References……………………………………………………………………...8

Introduction

The objective of this report is to compare Google and Yahoo companies in relation to organisational structure and design and approach to management and leadership.

The report will compare both companies in relation to organisational structure and design. Within this topic the report will briefly define and relate the concepts of organisational design and structure then state the importance of both to organisational effectiveness. It will then describe the structure and design Google and Yahoo have in place, discuss the advantages and potential disadvantages of the structure and design of each company and use evidence found on the companies to focus on emphasising how the structure is linked to each company’s success and how it relates to other management elements such as leadership, innovation, communication, motivation, teamwork and so on.

As well as organisational structure and design, the report will also compare both companies in relation to approach to management and leadership. Similarly to the previous topic, the report will briefly define and relate the concepts of management and leadership then discuss the difference between them and how each contributes to organisational effectiveness. It will then describe the management and leadership of Google and Yahoo, discuss the advantages and potential disadvantages of the management and leadership in each company and compare the leadership of the CEO/ founders and the leadership development of employees at Google and Yahoo, pointing out the main similarities and differences between them if relevant.

Google Inc. is a globally recognised company that specialises in internet related services and products. It is mostly recognised as an advertising company and through its web search engine. Google was founded in 1998 by founders Larry Page and Sergey Brin who were students at Stanford University in 1995. Google started off as ‘BackRub’ which was a small search engine that used links to determine the importance of individual webpages. Since then, Google has grown into a globally recognised search engine that lets its users find other websites on the internet based on keyword searches. It serves hundreds of thousands of users and customers all across the world. (Google corporation website, 2013)

Similarly to Google, Yahoo is also a globally recognised company though not much as an advertising company or through its web search engine. Yahoo on the other hand has a variety of internet services and products but it is not recognised for any one of them specifically. Yahoo Inc. was founded a few years earlier than Google in 1994 by founders David Filo and Jerry Yang who are PhD candidates from Stanford University. It initially started out as a way for David and Jerry to keep track of their personal interests on the Internet which were a list of their favourite website links. Gradually, Jerry and David's lists became greater and greater in size which prompted them to categorise and subcategorise the links to a point where the core concept behind Yahoo Inc. was born. Since then Yahoo has grown into a company that helps consumers find what they are looking for and discover wonders they didn’t expect. (Yahoo corporation overview and Yahoo media relations, 2013)

Organisational structure and design

Authors Buchanan and Huczynski (2010)...

References: Google corporation website, 2013. Google’s mission is to organize the world’s information and make it universally accessible and useful. [online] Available at: http://www.google.com/about/company/ [Accessed 8 April 2013].
Yahoo corporation overview, 2013. Overview. [online] Available at: http://pressroom.yahoo.net/pr/ycorp/overview.aspx [Accessed 12 April 2013].
Buchanan, D. and Huczynski, A., 2010. Organizational behaviour. 7thed. Harlow:Pearson/FT Prentice Hall.
Elinor, M., 2007. Meet Google 's culture czar, CNET News, [online] Available at: http://news.cnet.com/Meet-Googles-culture-czar/2008-1023_3-6179897.html [Accessed 15 April 2013].
Quentin, H., 2011. Google 's Innovation -And Everyone 's?, Forbes, [online] Available at: http://www.forbes.com/sites/quentinhardy/2011/07/16/googles-innovation-and-everyones/ [Accessed 18 April 2013].
Brooks, I., 2009. Organisational Behaviour individuals, groups and organisation. 4thed. Harlow: Pearson/FT Prentice Hall.
Quentin, H., 2005. Google Thinks Small, Forbes, [online] Available at: http://www.forbes.com/global/2005/1114/054A.html [Accessed 23 April 2013].
Salim, I., 2011. Stuck in the Matrix: Where is Yahoo’s Neo? [blog] 12 September. Available at: http://gigaom.com/2011/09/12/stuck-in-the-matrix-where-is-yahoos-neo/ [Accessed 26 April 2013].
TED, 2004. Sergey Brin and Larry Page: The genesis of Google. [video online] Available at: http://www.ted.com/talks/sergey_brin_and_larry_page_on_google.html [Accessed 20 April 2013].
Mullins, L. J., 2007. Management and Organisational Behaviour. 8thed. Harlow: Pearson/FT Prentice Hall.
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