Report on Bikaji

Topics: Marketing, Pricing, Brand Pages: 34 (8915 words) Published: March 27, 2011


Project Profile

1.1 Introduction To Industry
1.2 Introduction to company
1.3 Organization Chart
1.4 Production
1.5 Material Requirement Planning
1.6 Process
1.7 Packaging Section
1.8 Maintenance
1.9 Layout
1.10 Introduction To Marketing Mix


2.1 Title of Research
2.2 Objective of Research
2.3 Scope of Research
2.4 Significance of Research


3.1 Type of Research
3.2 Pilot Survey
3.3 Final Schedule
3.4 Sampling Design
3.5 Limitations







Today Bikaner is identified for tasty, mouth watering snacks Bhujia, papads, Namkeens, which have titillated the plates of many a number of royal Rajput families through the age. The bhujia industry has origination dated back to 1887AD, when maharaja shri dungar singhji was manufactured as a special variety and was called ‘DUNAR SHAHI BHUJI’ This was served to the royal guests with time, manufacturing bhujia became livelihood of many inhabitants of the district. Since the district was drought prone district with only salty well water available for drinking, there was little scope in farming and agriculture. And thus Bhujia production gained momentum and a bid Bhujia prepared in this area has special ingredient of moth (Lentil) grown in this area and the different special taste can be attributed to salty well water available only in Rajasthan. At present there are about 425 units producing Bhujia in Bikaner district and nearby areas of shri Dungargarh, Churu, Nagpur, and Sri Gangangar. Out of these only a few have proper plant and well planned production system, the rest are small and cottage type industries. The raw materials required for industry are lentils, edible oil and condiments. While lentil is grown in western Rajsathan i.e. in districts of barmer, jaisalmer, Bikaner, churu, ngaur and Jodhpur. The edible oil (groundnut) is procured from Bikaner or from neighbouring state of Gujrat. The condiments are purchased from south India, directly or through dealers in Delhi. The raw material is thus abundant and easily available to industry. The major Bhujia consuming mkt. In Rajsthan followed by Punjab and Haryana. Uttar pradesh, West Bengal and assam to are not far behind, Rajasthan consumes about 30% of the total produce annually and rest of the 70% is consumed by other states and with time the awareness and interest in Bikaneri Bhujia has grown and spread all over the country and around the world too. Recently export of Bhujia and namkeen from Bikaner has also gained momentum. The export of Bhujia has potential to grow much more, it only requires awareness on the part of manufacturer about the export prospects of the item, export producers, documentation and packaging. The whole Bhujia industry is divided into two sectors.

(a) Unorganised(b) Organised
The unorganized sector consists of over 70% of the total Bhujia industry These units are. Flourishing in the district because of high demand of the product and easy availability of raw material and also low setting up costs. The unorganized sector also includes small business and small-owners selling the snacks and sweets. Almost every second household in the city has women and girls making papads. The major portion of this sector is inside the ‘walled city’ of Bikaner and Gangasaher area. An estimated number of 850 burners are...

Bibliography:  Internal Reports of Bikaji Group
 Magazines: (1) 4’ps of marketing
(2) Business world
Website of company
 External survey
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