PROJECT REPORT ON
REDUCTION IN TERMS OF REPLACEMENT OF BREAD SALES AT ‘BRITANNIA BREADS’
GAJENDRA V. NIKALE (228)
FACULTY GUIDE COMPANY GUIDE PROF. MANISHA RAJADHYAKSHA MR. RAJESH DAREKAR
INSTITUTE FOR TECHNOLOGY & MANAGEMENT, NAVI MUMBAI.
I, the student of Post Graduate Diploma in International Business, ITM Business School, Kharghar, Navi Mumbai, (2012- 2014), hereby declare that this project report “REDUCTION IN TERMS OF REPLACEMENT OF BREAD SALES AT BRITANNIA BREADS” Prepared, is my original work, which I had submitted in BRITANNIA INDUSTRIES LTD. to my company guide Mr. Rajesh Darekar.
All the information and data given in my project are authentic to the best of my knowledge and taken from reliable sources.
Place: Ray road, Mumbai
Gajendra v. Nikale
The project of this magnitude would not have been completed singly. Firstly I want to give my hearty thanks to all mighty who made the world and me also.
There are many other people without whom the completion of the project would not have been possible. Some have contributed towards this directly while other have provided indirectly.
It gives me immense pleasure to thank.
I would like to express my sincere gratitude to the management of the ITM BUSINESS SCHOOL, for their support and guidance provided during the PGDM program and while doing this project. I specially thanks to Prof. Manisha Rajadhyaksha for her perseverance and attention which she extended to me.
Mr. Rajesh Darekar company guide at BRITNNIA for providing me summer training in his reputed organization and giving me a chance to have the experience of actual retail operations.
I am indebted to Mr. Mashakoor khan, Mr.Kishor,Mr.Manoj of Britannia industries LTD, Mr. Shekhar of HIMALAYA agency for their guidance and cooperation in completing this project.
Last I would like to convey my heartiest gratitude to all
Members of Britannia industries LTD who helped a lot during my summer training.
To start any business the success entirely depends on the marketing research done about the particular and the consumer attitude towards the product. Marketing research plays a vital role in a business to make it success. I have tried to put our best effort to complete this task on the basis of skill that we have achieved during our studies in the institute. I have tried to put my maximum effort to get the accurate statistical data. However I would appreciate if any mistakes are brought to me by the reader.
After going thick on the things, now time is to make a complete picture. While making a product a SKU (stock keeping unit) of the shop retailers think about the GMROI (gross margin return on investment)and they promote the brand which provides them highest. They expect return in the form of profit margin, company schemes, window display and reference of the shop. Among these, company schemes make the difference and are the highest sources of motivation after profit margin. Retailing demands a constant push from the company. Marketer needs to use advertising and brand building strategies to address the discerning buyers and retail push to in different buyers. The manufacturer should understand consumer behavior because retailers can’t help quality and price. It is only up to manufacturers to deliver what consumer wants. I need to stress on it because 58% retailers said that it is demand why they sell Britannia.61% agree that at retail shop it is brand popularity ,which determine the purchase of Breads. There is a greater need to understand the retailer behavior. Considering them as a team, working for the company may help them to be attached to the company. There should be a feeling of belonging to the company in inner of the retailers....
References: * www.britannia.co.in
* Marketing Concepts by Philip Kotler.
* Strategic Management By Hill & Jones
* Market Research By Naresh k. Malhotra.
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