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Topics: Debt, Creditor, Credit Pages: 6 (1939 words) Published: December 8, 2014

Introduction to Consumer Law

Name: Lin Zhenguan
ID: 99200724
Date: 21/06/2013
Course: Marketing
Tutor: Esther Chesterman Word count: 1492 words

Content
Trade Descriptions Act………………………………………………………………………..2 Introduction…………………………………………………………………………………………..2 Main points of the Trade Descriptions Act…………………………………………2 How Trade Descriptions Act is relevant to Holies Crisps…………………….3 How Holies crisps ensure compliance…………………………………………….....4 Breach of the Trade Descriptions Act…………………………………………………4 Consumer Credit Acts………………………………………………………………………….5 Introduction…………………………………………………………………………….…………5 Explanation of the Consumer Credit Acts……………………………..……………6 Protection the Consumer Credit Acts offers……………………………………….7 How a company can comply with the Acts…………………………………………8 The effect of Breach………………………………………………………………….…….…8 Bibliography………………………………………………………………………………..……10

Trade Descriptions Act 1968
Introduction
This report is divided into two parts; the first discusses the Trade Descriptions Act. Critically assessing the effect of the Trade Descriptions Act 1968 on a given business-Holies crisps Ltd and advising on compliance. The second part discusses the Consumer Credit Act.

“The Trade Descriptions Act, which came into effect on November 30th 1968, is involved with the description of goods and it is also concerned with the prices and services offered with particular goods. The legislation is a prominent part of the Department of Trade and Industry.” (Lecture Notes) Main point of the Trade Descriptions Act

Three main points are the most important element of the Trade Descriptions Act. Primarily, products must be sold as described. It means what it says on the label must be true. For instance, Evian water stems from the Alps is labeled on each bottle. If it is not true, it means that it is in breach of the act. Secondly, products must be of satisfactory quality. Taking Starbucks as an example, it says that all the coffee beans are top quality, it needs to achieve this. A product must do what it says it can do, which is the last main point of the Act that products must be fit for purpose. Particularly, a phone company launches a new mobile with GPS system, it must have this function. As everything is developing, technology and manufacturing processes, which leads to the Act has been amended. How Trade Descriptions Act is relevant to Holies Crisps

The Trade Descriptions Act
Holies Crisps
Products must be sold as described
“Holies Crisps is exposed hidden salt, fat and sugar in common snack foods.”(Camrevle) Products must be of satisfactory quality
“It produces a range of top quality ‘hand-fried’ gourmet crisps.”(Camrevle) Products must be fit for purpose
Holies Crisps produces health snack foods with less oil.
As can be seen in the table, there are three areas of the Act which are most relevant to Holies Crisps. According to the Act, it is the responsibility of Holies Crisps to tell the consumers that how the crisps are produced. The company must manufacture top quality crisps by hand-fried as it needs to be in compliance with the Act that products must be of satisfactory quality. Lastly, products must be fit for purpose is relevant to the company because it says they produce snack foods with less oil. In a word, it is crucial for company to comply with the Trade Descriptions Act.

How Holies crisps to ensure compliance
It is the obligation of the owner of Holies crisps to undertake all the responsibilities if the company breaches any legislation. Hence, the chairman ought to ensure all staff are aware of the Trade Descriptions Act. Before the staff enter the company, they should have a sufficient induction to know how they work....

Bibliography: Lecture Notes “The Trade Descriptions Act”, N.D. Available at: http://www.camrevle.com/pluginfile.php/270708/mod_resource/content/1/Trade_Description_act.pptx?forcedownload=1 Accessed on: 10/04/2013
Lecture Notes “The Consumer Credit Acts”, N.D. Available at: http://www.camrevle.com/pluginfile.php/275149/mod_resource/content/1/The%20Consumer%20Credit%20Act.pptx?forcedownload=1 Accessed on: 09/05/2013
Camrevle “Case Study”, N.D. Available at: http://www.camrevle.com/pluginfile.php/271144/mod_resource/content/1/AB_marketing-Introduction_to_consumer_law_2.doc?forcedownload=1
Accessed on: 20/04/2013
Office of Fair Trading “Consumer Credit Acts” N.D. Available at: http://www.oft.gov.uk/about-the-oft/legal-powers/legal/cca/#.UYop16Vyj8c Accessed on: 08/05/2013
Prospects “Trading standard officer job description” N.D. Available at: http://www.prospects.ac.uk/trading_standards_officer_job_description.htm Accessed on: 08/05/2013
Consumer and Commercial Law textbook P146-150 Available at: http://www.camrevle.com/pluginfile.php/275152/mod_resource/content/1/20130425123930176.pdf?forcedownload=1 Accessed on: 08/05/2013
Consumer Council “Consumer Credit Act Factsheet” N.D. Available at: http://www.consumercouncil.org.uk/filestore/documents/home_economics_a_level_and_gcse/a_level_financial_management/Consumer_Credit_Act_Factsheet.pdf Accessed on: 10/06/2013
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