report
Victoria University Of Bangladesh
“In Today’s world success of business depends, to a great extent, on Advertisement and English Language.” Submitted To: Raihana Shams Submitted By: Md.Imam Hossain Programme:BBA Id:1112260064
Date of Submission: 20/09/2012
Contents
1. What Is Advertisement?
2. Importance Of Advertising: For successful business
3. Importance of Non – Electronic Advertising
4. Importance of Advertising Agencies
5. English as a Common Business Language
6. The European Union and the Commonwealth of Nations
7. Doing Business Worldwide
8. Business English for Specific Industries
9. Doing Business on the Internet
10. Importance of English in International Business
11. The Power of the Internet in Spreading English
12.The Importance of English for Business
13. What are the reasons why so many professional people are currently attending Business English courses?
14. Example of a successful business organization
15. Conclusion
What Is Advertising?
You are exposed to hundreds and maybe even thousands of commercial messages every day. They may appear in the formsused by the Mini campaign—magazine ads, billboards, premovie commercials, Websites, and publicityproduct exposure—or in the form of TV commercials, coupons, sales letters,event sponsorships, telemarketing calls, or e-mails. These are just a few of the many communication tools that companies and organizations use to initiate and maintain contact with their customers, clients, and prospects. You may simply refer to them all as “advertising.” But, in fact, the correct term for these various tools is marketing communications. And advertising is just one type of marketing communication.
So, then, what is advertising?
At the beginning of the twentieth century, Albert Lasker, generally regarded as the father of modern advertising, defined advertising as “salesmanship in print, driven by a
“In Today’s world success of business depends, to a great extent, on Advertisement and English Language.” Submitted To: Raihana Shams Submitted By: Md.Imam Hossain Programme:BBA Id:1112260064
Date of Submission: 20/09/2012
Contents
1. What Is Advertisement?
2. Importance Of Advertising: For successful business
3. Importance of Non – Electronic Advertising
4. Importance of Advertising Agencies
5. English as a Common Business Language
6. The European Union and the Commonwealth of Nations
7. Doing Business Worldwide
8. Business English for Specific Industries
9. Doing Business on the Internet
10. Importance of English in International Business
11. The Power of the Internet in Spreading English
12.The Importance of English for Business
13. What are the reasons why so many professional people are currently attending Business English courses?
14. Example of a successful business organization
15. Conclusion
What Is Advertising?
You are exposed to hundreds and maybe even thousands of commercial messages every day. They may appear in the formsused by the Mini campaign—magazine ads, billboards, premovie commercials, Websites, and publicityproduct exposure—or in the form of TV commercials, coupons, sales letters,event sponsorships, telemarketing calls, or e-mails. These are just a few of the many communication tools that companies and organizations use to initiate and maintain contact with their customers, clients, and prospects. You may simply refer to them all as “advertising.” But, in fact, the correct term for these various tools is marketing communications. And advertising is just one type of marketing communication.
So, then, what is advertising?
At the beginning of the twentieth century, Albert Lasker, generally regarded as the father of modern advertising, defined advertising as “salesmanship in print, driven by a