Report
Report
My parents are classified in the generation X Category which is the age between 27 and 43. Australian Bureau of Statistics Research Study in 2006 shows that 4.4 million Australians are in Generation X which is 21% of the population. They are between the baby boomers and Generation Y who were born into a world of rapid technological change, they are more ethnically diverse and better educated than the Baby Boomers. Over 60% of Generation X attended school. Together Generation X and Y make up over 40 per cent of the Australian population.
•Gen Y (18-27 years old)
•Gen X (27-43)
•Baby Boomer (44-61)
•Silent Gen (above 61)
My Parents Fit in Believers in the VALS segment. Believers are motivated by ideals. They are conservative, conventional people with concrete beliefs based on traditional, established codes:
Family
Religion
Community
Nation
Many Believers express moral codes that are deeply rooted and literally interpreted. They follow established routines, organised in large part around home, Family, Community and social or religious organisations to which they belong.
Believers
As consumers, Believers are predictable
They choose familiar products and established brands
They favour Australian products and are generally loyal customers
I do believe both my Parents fit in the believers segment as they fill out all the points of Believers for example family religion and Nation are all very important in my parents’ lives and have been for many years they spend and quite enjoy most of their time with family and also religion and nation is very important to them.
Roy Morgan Value Segments:
Basic needs
A fairer deal
Visible achievement
Real conservatism
Something better
Traditional family life
Look–at-me
Conventional family life
Socially aware
Young optimism
My parents fit in Conventional Family life Roy Morgan segment. This pattern of thinking is most closely associated with suburban families devoting all their time and efforts to
My parents are classified in the generation X Category which is the age between 27 and 43. Australian Bureau of Statistics Research Study in 2006 shows that 4.4 million Australians are in Generation X which is 21% of the population. They are between the baby boomers and Generation Y who were born into a world of rapid technological change, they are more ethnically diverse and better educated than the Baby Boomers. Over 60% of Generation X attended school. Together Generation X and Y make up over 40 per cent of the Australian population.
•Gen Y (18-27 years old)
•Gen X (27-43)
•Baby Boomer (44-61)
•Silent Gen (above 61)
My Parents Fit in Believers in the VALS segment. Believers are motivated by ideals. They are conservative, conventional people with concrete beliefs based on traditional, established codes:
Family
Religion
Community
Nation
Many Believers express moral codes that are deeply rooted and literally interpreted. They follow established routines, organised in large part around home, Family, Community and social or religious organisations to which they belong.
Believers
As consumers, Believers are predictable
They choose familiar products and established brands
They favour Australian products and are generally loyal customers
I do believe both my Parents fit in the believers segment as they fill out all the points of Believers for example family religion and Nation are all very important in my parents’ lives and have been for many years they spend and quite enjoy most of their time with family and also religion and nation is very important to them.
Roy Morgan Value Segments:
Basic needs
A fairer deal
Visible achievement
Real conservatism
Something better
Traditional family life
Look–at-me
Conventional family life
Socially aware
Young optimism
My parents fit in Conventional Family life Roy Morgan segment. This pattern of thinking is most closely associated with suburban families devoting all their time and efforts to