Report
The Marketing plan
With the development of Bangladeshi economy a great number of fashion aware young generations are emerging. TIA Fashion House would like to meet their demands with its dresses designed by following local cultural values and customs. Target Market Customer The target customer of TIA Fashion House is specified to the social classes of the society. They are upper class, upper-middle class, and middle class family and they will be all age of people. We will provide only the men’s products. Our main customers will be from Bashundhara residential area, Kuril and Nadda. Our customers can be a student, a professional or a businessman. Customers will be most probably an outgoing type, extrovert person who like to go for shopping. They will be low price sensitive and more interested in superior quality and style that symbolizes his higher status and luxurious life-style. Competition
Everywhere of business arena a common term is available i.e. competition. TIA Fashion House may face a tremendous competitiveness from its existing competitors like Rang, Alam’s Fair and Texmart. TIA Fashion House thinks that it will overcome this problem with its diversified strategies.
Market Trends
There are some fashion houses in Bangladesh those are doing similar tasks but not the same such as Arong, Rang etc. Some readymade garment showrooms are also doing this job on a contract basis from different locations of the city. They are enjoying handsome responses from the customers. They have some limitation; TIA Fashion House will be identified these and would like to offer such a combined service where these limitations will not be there. It would like to attracted customers from the day of its beginning by uncompromising quality, innovative design and qualitative dresses. As a result, TIA Fashion House will take some step like survey, market research,
With the development of Bangladeshi economy a great number of fashion aware young generations are emerging. TIA Fashion House would like to meet their demands with its dresses designed by following local cultural values and customs. Target Market Customer The target customer of TIA Fashion House is specified to the social classes of the society. They are upper class, upper-middle class, and middle class family and they will be all age of people. We will provide only the men’s products. Our main customers will be from Bashundhara residential area, Kuril and Nadda. Our customers can be a student, a professional or a businessman. Customers will be most probably an outgoing type, extrovert person who like to go for shopping. They will be low price sensitive and more interested in superior quality and style that symbolizes his higher status and luxurious life-style. Competition
Everywhere of business arena a common term is available i.e. competition. TIA Fashion House may face a tremendous competitiveness from its existing competitors like Rang, Alam’s Fair and Texmart. TIA Fashion House thinks that it will overcome this problem with its diversified strategies.
Market Trends
There are some fashion houses in Bangladesh those are doing similar tasks but not the same such as Arong, Rang etc. Some readymade garment showrooms are also doing this job on a contract basis from different locations of the city. They are enjoying handsome responses from the customers. They have some limitation; TIA Fashion House will be identified these and would like to offer such a combined service where these limitations will not be there. It would like to attracted customers from the day of its beginning by uncompromising quality, innovative design and qualitative dresses. As a result, TIA Fashion House will take some step like survey, market research,