Renata Limited

Topics: Pharmaceutical industry, Pharmacy, Generic drug Pages: 123 (20713 words) Published: April 18, 2015
Contents
Introduction1
About the company3
Mission4
Vision4
Why we have chosen Renata?4
Purpose5
Industry Analysis5
Which industry does it belong to?5
Stages in Industrial Life cycle7
Industry Growth Analysis8
Activity Growth10
Industry Structure11
Controlling factors of profitability and industry profitability12 Profitability factors12
Industry Profitability12
PESTLE13
Political13
Economics13
Social14
Legal (Positive)15
Technological (Negative)16
Environmental (Negative)16
PESTEL Summary17
Porters Five Forces18
Threat of New Entrants - Low (Positive/Favorable)18
Bargaining Power of Suppliers21
Bargaining Power of Buyers – High21
Threat of Substitute Services – Low22
Competitive Rivalry – High22
Porters Summary23
How Macro-Environment is affecting The PORTER’S Five Forces?24 Political and legal forces25
Demographic forces25
Global forces25
Technological forces26
Social forces26
Macroeconomic forces26
3I Analysis26
Immediate27
Impending27
Invisible27
SWOT Identification28
PESTLE Summary28
Summary of Porters Five Forces28
Controlling factors of profitability and industry profitability29 Profitability factors29
Industry Profitability29
SWOT Identification Summary30
Business Canvas Model31
Key Partners32
Suppliers32
Sales Agent32
Customers32
Key Activities32
Acquiring Raw Materials32
Supply to doctors and hospitals.33
Key Resources33
Financial Resources33
Plants33
Value Propositions35
Export Quality35
Low Price35
Brand35
Customer Relationship36
Health Line (telephone)36
With Doctors, Hospitals36
Through website and e-mail36
Channels36
Retailers37
Hospitals37
Community Doctors38
Customer Segments38
Patients38
Pet Owners38
Farmers38
Hospitals38
Cost Structure39
Importing of Raw Materials39
Commission to sales agent, doctors39
Events39
Revenue Streams39
Sales39
Exports40
Current Business Model of Renata Pharmaceuticals40
Core competency of Renata43
Corporate level strategy44
Mission44
Ultimate objective44
Diversification- Related linked Strategy45
Strategic alliances45
Forward vertical integration46
Corporate level strategies of Renata Pharmaceuticals and its mission- The relationship47 Corporate Risk Management47
Increased scope of operation48
Business level Strategies48
Key Issues of Business Level Strategies48
Who will be served?49
What needs to be satisfied?49
How these needs are satisfied?49
Five Generic Business Level Strategies49
Positioning and the Value Creation Frontier51
Product Life Cycle52
ANSOFF Matrix53
BCG Matrix54
Divisions and Departments of Renata Pharmaceuticals55
Marketing Division:56
Product Development:57
Marketing Strategies57
Marketing Mix58
Product58
Price58
Place58
Promotion58
People58
Process59
Physical Evidence59
Productivity and Quality59
Finance Division59
Human Resource Management61
Recruitment Philosophy61
Future Focused Hiring62
Understanding Job62
Legal Aspect62
Standardization of Process63
Internal Versus External Recruiting63
Emphasizes Creativity63
Corporate Culture63
Training and Development63
Principles of Salary64
Bonus64
Medical Facilities64
Provident Fund65
Insurance:65
Linking the Resources, Core Competency, Capabilities with Functional Level Strategies for Value Creation66 Superior Efficiency67
Innovation67
Superior Customer responsiveness67
Superior Quality69
Service Process map of medicine production70
Company Structure and Control System71
Division & Departments:71
a. Marketing Division:71
b. Finance and Accounts Division:71
c. Corporate Affairs & Legal:71
d. Human Resources:72
e. IT(Information Technology)division:72
f. Administrative Division:72
Top Management73
Finance74
Technology75
Marketing Division76
Corporate Affairs & Legal77
Administration78
Human Resources Division79...
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