Relaunch Strategy
RELAUNCH: STRATEGY JANUARY 20, 2015
HITACHI AS A BRAND • A Japanese brand with a specialty in motors • Founded in 1910, the company has long since expanded its product lineup
• Inspire the next = breathe life into the coming age • Home appliances: The brand of choice • Positioning: • High-end/ premium • World class highest energy savings
• Innovative, Hirst-of-their-kind features
OBJECTIVES
• To re-establish the Hitachi brand name here in the Philippines • To make Hitachi the brand of choice for premium home appliances • To create a niche market for Hitachi’s premium products
How can we achieve these?
First, let’s take a closer look at Hitachi.
HITACHI’S STRENGTHS -‐ Widespread product list: Hitachi’s products range from, information and telecommunication systems, to urban infrastructure, to medical and healthcare technologies. -‐ Powering bullet trains, elevators, construction machinery, etc, Hitachi’s products not only permeate but they push forward the daily lives of people across the globe. -‐ Japanese innovation: Hitachi, as a Japanese brand, seeks innovation and improvement in all its products, and conducts studies to continuously verify their claims
-‐ Hitachi ranks at the top for energy ef>iciency, smart features, eco-‐consciousness
-‐ Having been founded in 1910, Hitachi’s history is testament to its
HITACHI AS A BRAND • A Japanese brand with a specialty in motors • Founded in 1910, the company has long since expanded its product lineup
• Inspire the next = breathe life into the coming age • Home appliances: The brand of choice • Positioning: • High-end/ premium • World class highest energy savings
• Innovative, Hirst-of-their-kind features
OBJECTIVES
• To re-establish the Hitachi brand name here in the Philippines • To make Hitachi the brand of choice for premium home appliances • To create a niche market for Hitachi’s premium products
How can we achieve these?
First, let’s take a closer look at Hitachi.
HITACHI’S STRENGTHS -‐ Widespread product list: Hitachi’s products range from, information and telecommunication systems, to urban infrastructure, to medical and healthcare technologies. -‐ Powering bullet trains, elevators, construction machinery, etc, Hitachi’s products not only permeate but they push forward the daily lives of people across the globe. -‐ Japanese innovation: Hitachi, as a Japanese brand, seeks innovation and improvement in all its products, and conducts studies to continuously verify their claims
-‐ Hitachi ranks at the top for energy ef>iciency, smart features, eco-‐consciousness
-‐ Having been founded in 1910, Hitachi’s history is testament to its