Relationship Marketing

Topics: Tesco, Nectar loyalty card, Sainsbury's Pages: 3 (1209 words) Published: November 13, 2013
Relationship Marketing: Customer Service
Introduction
In this report I am going to talk about the groceries that Tesco provide. Tesco’s have stores up and down the country, as well as abroad. They serve millions of customers every week and give them the chance to do their weekly shop. I am now going to explain some of the methods that Tesco’s use to attract customers and retain them as well. What are the methods used by Tesco’s to attract customers for their groceries? There are many methods that are used by Tesco’s to attract potential new customers towards their groceries. One of the main things that Tesco do to attract customers is the huge investments and refurbishments of its stores so they make it really attractive for their customers to shop at. All the groceries are really well organised around the store, so it would make the weekly shop for customers a lot easier because Tesco’s not all people like going grocery shopping but it has to be done. When it comes to groceries, they have a lot of competitive prices compared with other supermarkets, as well as a number of different brands. For example, not only do they import them from different companies, they also have their own branded foods such as Tesco Value and Tesco Finest. This way, Tesco can attract their customers by the number of different brands they offer so they would have more of a choice. The competitive prices that Tesco offer also give a direct challenge to other stores like Sainsbury’s, Asda etc. Another way to attract the customers is the staff that Tesco’s hire that work on the tills and the shop floor. They are there to help customers if they need help with anything. Tesco have specialised staff that deal with different areas of the groceries, they have who are delegated around the fruit and vegetables area, and others...
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