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Relationship Between Website Attribute and Customer Satisfaction

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Relationship Between Website Attribute and Customer Satisfaction
LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT Capstone Project TITLE:“Relationship Between Website Attribute and Customer Satisfaction” SUBMITTED TO LOVELY PROFESSIONALUNIVERSITY In partial fulfillment of the Requirement for the award of Degree of “MASTER OF BUSINESS ADMINISTRATION” SUBMITTED BY: Kuldeep Tiwari Ambar Singh Archit Sharma Ankur Sood Reg no : 10809869 10804683 10800482 10800039
DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY JALANDHAR NEW DELHI GT ROAD PHAGWARA PUNJAB
1

Guide Name Mr.Bhagat Singh

CERTIFICATE

This is to certify that Kuldeep Kumar Tiwari, Ambar Singh, Ankur Sood, Archit Sharma has completed his project report on the Topic “ Relationship between website attribute and customer satisfaction” in LOVELY PROFESSIONAL UNIVERSITY under my supervision the best of my knowledge. It is their original work this wholly or partially has not been submitted for any university.

Kuldeep Kumar Tiwari Ambar Singh Ankur Sood Archit Sharma MBA 3rd (SEM) LOVELY PROFESSIONAL UNIVERSITY

Project Guide Sig

2

TO WHOM IT MAY CONCERN

This is certified that Kuldeep Tiwari, Ambar Singh, Archit Sharma, Ankur Sood have done this project of “Relationship between website attribute and customer satisfaction” under my guidance. During this project they have done most efforts to study and understand the subject in detail. In addition to the books mentioned in the bibliography they have referred various study material, magazine, websites, newspapers and notes to complete this project. During this project they have been very much curious and enthusiast to understand the spirit of the expert documentation and procedures.

I wish them best of luck.

Project Guide Mr. Bhagat Singh (Astt. Prof.) Faculty: Lovely Faculty of Business and Applied Arts

3

DECLARATION

This is to certify that we are the student of department of Management, studying in MBA (3rd Semester), have undergone research project on title “Relationship between website attribute and



References: 29 1- Carlos Flavián (2006) The role played by perceived usability satisfaction and consumer trust on website loyalty Information & Management Volume 43, Issue 1, January 2006, Pages 1–14 30 Aegean, Michalon 8, Chios, Chios Island, 82100, Greece,m.sigala@aegean.gr 8- Venkatesh Shankar et (2002) Customer satisfaction and loyalty in online and offline environments International Journal of Hospitality Management Volume 27, Issue 3, September 2008, Pages 391–402.

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    References: Anderson, R.E. and Srinivasan, S.S. (2003), “E-satisfaction and e-loyalty: a contingency framework”, Psychology & Marketing, Vol. 20. Chen, Q. and Wells, W.D. (1999), “Attitude toward the site”, Journal of Advertising Research, September-October. Garvin, D.A. (1984), “What does product quality really mean?”, SLoan Management Review, Vol. 26, Fall. Hoffman, D.L. and Novak, T.P. (1996), “Marketing in hypermedia computer-mediated environments: conceptual foundations”, Journal of Marketing, Vol. 60. Jacoby, J. and Chesnut, R.W. (1978), Brand Loyalty Measurement Management, Wiley, New York, NY. Jeon, H.-B. (2006), “Research about quality of service of cybermall”, Industry Management Research, Vol. 29. (The) Korea Economic Daily (2007), The Korea Economic Daily, July 16. Kotler, P. (1991), Marketing Management, 5th ed., Prentice-Hall, Upper Saddle River, NJ. Lee, G.-G. and Lin, H.-F. (2005), “Customer perceptions of e-service quality in online shopping”, International Journal of Retail & Distribution Management, Vol. 33. Lee, J.-S. (2006), “Effect research that quality of service factor importance by service type gets in customer satisfaction”, Is Service Management Learned Society, Vol. 7 No. 1. Lee, Y.-J. (1995), “Research on justice and measurement of customer satisfaction”, Management Symposium, Vol. 29. Oliver, R.L. (1981), “Measurement and evaluation of satisfaction processes in retail settings”, Journal of Retailing, Vol. 57. Oliver, R.L. and Swan, J.E. (1989), “Customer perception of interpersonal equity and satisfaction in transactions: a field survey approach”, Journal of Marketing, Vol. 53, April. Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1985), “A conceptual model of service quality and its implications for future research”, Journal of Marketing, Vol. 49, pp. 41-50. Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1988), “SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality”, Journal of Retailing, Vol. 64. Reichheld, F.F. (1993), “Loyalty-based management”, Harvard Business Review, Vol. 71. Ruth, C. (2000), “Applying a modified technology acceptance model to determine factors affecting behavior intention to adopt electronic shopping on the world wide web: a structural equation modeling approach”, doctoral thesis, Drexel University, Philadelphia, PA. Woo-seong, L. (2006), “The effects of service quality on customer loyalty in online shopping mall”, Master’s thesis, Sejong University, Seoul.…

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