Reiss Swot Analysis Essay
SWOT Analysis and Competitors
SWOT Analysis
|STRENGTHS |OPPORTUNITIES |
|Effective online presence since re-launch with web design company Pod1 |In-store bar or refreshment facilities; |
|(www.pod1.com, 2007) |Dress-fitting service/ ladies’ tailoring- |
|High level of customer service, with shopping experiences being declared|Exploit Reiss’s quality garment characteristic to benefit from AW |
|“a masterclass in good customer service” (www.eveningtimes.co.uk, 2010) |trends of ‘fashion investment’ pieces …show more content…
Reiss focuses on ‘the level of detail and quality for the price’ (vogue.com, 2010). These bridge retailers ‘attract customers who may want to wear designer brands but find them just a little out of reach’ (WWD, 1996). Other bridge retailers that stand on par with Reiss include, Whistles who offers ‘well made, high quality, fashion forward distinct pieces which are also affordable’(whistles.com, 2010), Jigsaw, DKNY and Ted Baker which focuses ‘on quality, attention to detail and a quirky sense of humour’ (tedbaker.com, …show more content…
‘Designer customers remain loyal to the designer because of cut and quality’ (From designer brand to bridge line, journal of fashion marketing and management, Wessie W.S. Ling) and they are therefore not likely to go with bridge lines in order to save money.
However, it is consumers with lower disposable incomes who aspire to wear designer clothing, that will ultimately shop at bridge brands such as Reiss.
‘The marketing of designer fashion ensures that this shared international understanding of brand identity and meaning is developed and preserved through the standardisation of communications strategies’ (Brands without boundaries, the internationalisation of the designer retailer’s brand, by Christopher M. Moore). Brand names add value to the clothing for the consumer, and partly justifies the higher price.
Location
‘The retailer may be obliged to choose locations that compete directly with the market leader’ (Newman and Cullen,
SWOT Analysis
|STRENGTHS |OPPORTUNITIES |
|Effective online presence since re-launch with web design company Pod1 |In-store bar or refreshment facilities; |
|(www.pod1.com, 2007) |Dress-fitting service/ ladies’ tailoring- |
|High level of customer service, with shopping experiences being declared|Exploit Reiss’s quality garment characteristic to benefit from AW |
|“a masterclass in good customer service” (www.eveningtimes.co.uk, 2010) |trends of ‘fashion investment’ pieces …show more content…
Reiss focuses on ‘the level of detail and quality for the price’ (vogue.com, 2010). These bridge retailers ‘attract customers who may want to wear designer brands but find them just a little out of reach’ (WWD, 1996). Other bridge retailers that stand on par with Reiss include, Whistles who offers ‘well made, high quality, fashion forward distinct pieces which are also affordable’(whistles.com, 2010), Jigsaw, DKNY and Ted Baker which focuses ‘on quality, attention to detail and a quirky sense of humour’ (tedbaker.com, …show more content…
‘Designer customers remain loyal to the designer because of cut and quality’ (From designer brand to bridge line, journal of fashion marketing and management, Wessie W.S. Ling) and they are therefore not likely to go with bridge lines in order to save money.
However, it is consumers with lower disposable incomes who aspire to wear designer clothing, that will ultimately shop at bridge brands such as Reiss.
‘The marketing of designer fashion ensures that this shared international understanding of brand identity and meaning is developed and preserved through the standardisation of communications strategies’ (Brands without boundaries, the internationalisation of the designer retailer’s brand, by Christopher M. Moore). Brand names add value to the clothing for the consumer, and partly justifies the higher price.
Location
‘The retailer may be obliged to choose locations that compete directly with the market leader’ (Newman and Cullen,