Mikeja R. Cherry
American InterContinental University
In this brief, I will demonstrate selected perceptions of the company Nordstrom, Inc., a retailer that specializes in fashion apparel with over 12 million dollars in sales last year. I will research, review, and analyze perceptions of the company, create graphs to show qualitative and quantitative analysis, and provide a summary of my findings.
Nordstrom, Inc. is a retailer that specializes in fashion apparel for men, women and kids that was founded in 1901. The company is headquartered in Seattle, Washington with over 61,000 employees world-wide as of February 2, 2013. (Business Wire, 2014)
Nordstrom, Inc. offers on online store, e-commerce, retail stores, mobile commerce and catalogs to its consumers. It operates 117 full-line stores within the United States and 1 store in Canada, 167 Nordstrom Rack stores, 1 clearance store under the Last Chance Banner, 1 philanthropic treasure & bond store called Trunk Club and 2 Jeffrey boutiques. The option of shopping online is also available at www.nordstrom.com along with an online private sale subsidiary Hautelook. They have warehouses, also called fulfillment centers, which manages majority of their shipping needs that are located in Cedar Rapids, Iowa. (Business Source Premier, 2014)
Nordstrom, Inc. continues to make investments in their e-commerce business; they continuously expand its merchandise selection to improve consumer’s online experience. They continue to balance technology as an enabler of their services offered. Enhancements to their website such as faster check-outs, more accurate search engines and the ability to navigate through their website more easily keeps them in-line with their consumers. Every single one of their stores have been equipped with WiFi, has mobile point of sale devices in order to increase the check-out process. (www.marketlineinfo.com) These POS
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