Unit 5 – Regression Analysis
Mikeja R. Cherry
American InterContinental University
In this brief, I will demonstrate selected perceptions of the company Nordstrom, Inc., a retailer that specializes in fashion apparel with over 12 million dollars in sales last year. I will research, review, and analyze perceptions of the company, create graphs to show qualitative and quantitative analysis, and provide a summary of my findings.
Nordstrom, Inc. is a retailer that specializes in fashion apparel for men, women and kids that was founded in 1901. The company is headquartered in Seattle, Washington with over 61,000 employees world-wide as of February 2, 2013. (Business Wire, 2014) Nordstrom, Inc. offers on online store, e-commerce, retail stores, mobile commerce and catalogs to its consumers. It operates 117 full-line stores within the United States and 1 store in Canada, 167 Nordstrom Rack stores, 1 clearance store under the Last Chance Banner, 1 philanthropic treasure & bond store called Trunk Club and 2 Jeffrey boutiques. The option of shopping online is also available at www.nordstrom.com along with an online private sale subsidiary Hautelook. They have warehouses, also called fulfillment centers, which manages majority of their shipping needs that are located in Cedar Rapids, Iowa. (Business Source Premier, 2014) Nordstrom, Inc. continues to make investments in their e-commerce business; they continuously expand its merchandise selection to improve consumer’s online experience. They continue to balance technology as an enabler of their services offered. Enhancements to their website such as faster check-outs, more accurate search engines and the ability to navigate through their website more easily keeps them in-line with their consumers. Every single one of their stores have been equipped with WiFi, has mobile point of sale devices in order to increase the check-out process. (www.marketlineinfo.com) These POS devices serve the same as the standard cash register, just mobile and faster to keep up with today’s technology. (www.investor.nordstrom.com) Nordstrom, Inc. keeps up-to-date with the shopper’s demand and shopper’s behavior, the biggest reason why they are so successful. A multi-channel presence enables the company to cater to the various ever-changing people of the world. Their largest advantage over their competitors is that they increase the convenience quotient for their customers, which allows their customers to shop and interact with them at a time that is convenient for them versus what’s convenient for the company. (Business Source Premier, 2014) Hence, the on-line experience at www.nordstrom.com or www.hautelook.com which operates 24 hours a day 7 days per week. In exchange, customer loyalty is formed, a stronger relationship any business yearns for. Not only does Nordstrom, Inc. cater to the entire family, they cater to those who are price sensitive. Their store Nordstrom Rack offers lower priced merchandise to those who are price-driven. This is possible for the company to do because they purchase directly from the manufacturer, eliminating the middle-men. This store also serves as a clearance store for those items that did not sell well in the full-line Nordstrom stores. Along with strong cost positioning, price positioning has allowed this company to act at a competitive advantage by sustaining competition from discounters and large merchandisers. Some of their competitors include specialty department stores such as Macy’s, Dillard’s and Saks, Inc. off-price stores such as TJX Companies and Stein Mart. Other competitors include boutiques and internet retailers. Another advantage that they have over their competitors is that they offer their private label credit card, two Nordstrom Visa credit cards, and even a debit card to their customers. (Business Source Premier, 2014) According to their reported earnings over the...
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