Reflective Journal 15dec
Strategic Service Marketing
Reflective Journal
Nicolae Focsa
B00053177
Department of Business
School of Business & Humanities
Institute of Technology, Blanchardstown
Dublin 15.
Word Count 13582 Words
General Business –BN101
Strategic Service Marketing
16th December 2014
Table of Contents
1.0 Introduction 1
2.0 Week 1 1
3.0 Week 2 1
3.1 1
4.0 Week 3 1
4.1 1
4.2 1
4.3 1
4.4 1
4.5 1
4.6 1
5.0 Week 4 2
5.1 Week 5 and Week 6 2
18.0 Conclusion 2
Bibliography 3
Appendices 1
1.0 Introduction
In this reflective journal I am required to reflect on strategic service marketing. I am reflecting on 3 dimensions lecture reflection from material that I study in lecture class, employee reflection myself as an employee in service industry how can I reflect on this matter and consumer reflection myself as consumer of services.
Week 1 16 of September 2014 In this lecture im going to reflect on some quotations about service
Strategic services without process is little more than wish list- Robert Filek. I understand this that services cannot exist without the practice. In order to do services an organisation need to put in process
A satisfied customer is the best business of strategy of all- Michael leboeuf
Customer need to be satisfied after receiving a service. A customer satisfied is very healthy to be business , business will prosper. The more pleased customers the better for the business.
The goal as a company is to have customer service that is not just the best but legendary- sam Walton
When an organisation provides service it has to make sure that the employees provide services in the best manner possible to keep those customers.
Loyal customers, they don’t just come back, they don’t simply recommend
Reflective Journal
Nicolae Focsa
B00053177
Department of Business
School of Business & Humanities
Institute of Technology, Blanchardstown
Dublin 15.
Word Count 13582 Words
General Business –BN101
Strategic Service Marketing
16th December 2014
Table of Contents
1.0 Introduction 1
2.0 Week 1 1
3.0 Week 2 1
3.1 1
4.0 Week 3 1
4.1 1
4.2 1
4.3 1
4.4 1
4.5 1
4.6 1
5.0 Week 4 2
5.1 Week 5 and Week 6 2
18.0 Conclusion 2
Bibliography 3
Appendices 1
1.0 Introduction
In this reflective journal I am required to reflect on strategic service marketing. I am reflecting on 3 dimensions lecture reflection from material that I study in lecture class, employee reflection myself as an employee in service industry how can I reflect on this matter and consumer reflection myself as consumer of services.
Week 1 16 of September 2014 In this lecture im going to reflect on some quotations about service
Strategic services without process is little more than wish list- Robert Filek. I understand this that services cannot exist without the practice. In order to do services an organisation need to put in process
A satisfied customer is the best business of strategy of all- Michael leboeuf
Customer need to be satisfied after receiving a service. A customer satisfied is very healthy to be business , business will prosper. The more pleased customers the better for the business.
The goal as a company is to have customer service that is not just the best but legendary- sam Walton
When an organisation provides service it has to make sure that the employees provide services in the best manner possible to keep those customers.
Loyal customers, they don’t just come back, they don’t simply recommend
Bibliography: Michael Bloch, Sven Blumberg, Jürgen Laartz, 2012. Delivering Large Scale IT Projects on time, on budget and on value [Online] Available at: www.mckinsey.com Jr, C.-S. C. a. G. E. G., 2001. Building Project Scope Definition using project definition. Journal of Architectural Engeneering, pp. 115-124. Laartz, M. B. S. B. J., 2012. Delivering large-scale IT projects on time, on budget, and on value. [Online] Available at: www.mckinsey.com Miller, M. S., 2013 october/november. Workforce solution review. [Online] Available at: www.ihrim.org Phillips, J., 2014 march. Project Management Definition and Solution. [Online] Available at: www.cio.com Kareem Shaker, 2010 July, Voices on Project Management, p 20-21 Marc S Joseph Phillips, 2014 march, Project management Definition and Solution [Online] Available at: www.cio.com [Accessed 3rd October 2014] Ivars Avots, 1969 Volume 12 No 1, why does project management fail? P77-82 Karl Flinders, 2011 November, Why big IT outsourcing projects fail p 11-13 Appendices